Curro Holdings is a major independent school provider in South Africa offering jobs in teaching, administration, facilities management, and support. Employees generally report a supportive, values-driven school culture, though feedback on pay and benefits tends to be mixed.
The School Marketer is responsible for driving learner enrolment growth and enhancing the school’s reputation through targeted marketing, brand management, and client-focused relationship building.
The role includes implementing events, communication strategies, and digital presence to support the educational ethos and values of the school.
Key Responsibilities & Performance Areas:
Conduct market research and compile relevant reports to inform school marketing strategy
Generate leads for learner enrolment and manage the enrolment pipeline
Coordinate and execute promotional events and support enrolment processes
Drive general sales and manage the end-to-end enrolment experience
Assist with the induction of new learners to ensure a positive transition
Deploy marketing materials in line with the school’s branding and ensure consistency
Oversee brand management, ensuring the correct use of the school’s Corporate Identity (CI)
Support the school’s marketing initiatives, including public relations (PR) and local media engagement
Manage and enhance the school’s virtual presence, including social media and website updates in compliance with approved guidelines
Build and maintain effective relationships with prospective families, existing parents, and the broader community
Analyse market trends and make recommendations for opportunities or improvements
Perform additional duties relevant to the marketing function as required by the Head of School or Marketing Manager
Qualifications, experience and skills
Marketing or sales-related qualification
Minimum of three years in a similar marketing, sales, or client service role (education sector preferred)
Strong time management and project management skills
Excellent communication, influencing, and relationship-building abilities
Strong analytical, organisational, and planning skills
Proficiency in Microsoft Office (Word, Outlook, Excel, PowerPoint)
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