Search Engine Optimization Specialist at Crayon

About the job

Note: This is a role for one of our clients, not for Crayon.

JOB SPEC

Search Engine Optimization Specialist

Role Description

The Senior SEO & PPC Specialist will be responsible for off page and on page SEO for the clients and must know how to use SEO strategies to get more leads and sales for the clients by generating quality traffic to sites and knowing how to optimize consistently to deliver the goods. Part of the role will be to research, analyze, review and implement changes to websites so they are working to their highest potential and optimized for engines. You will also be responsible for knowing everything there is about the biggest, most awesome, search engine in the world. If you love the Google mind set, you will love working at this agency. As a team player, you will be responsible for the strategy, planning, growth and positive ROI of top South African brands in the company’s various client verticals, based on clever, innovative, effective and tactical Google (PPC Search) strategies and plans. You must know all about the latest Google products at all times, latest Google trends and build strong relationships as a Google Partner.

Salary

Negotiable based on experience

Responsibilities

• Develop and execute successful SEO strategies 

• Work with the team of SEO Specialists 

• Conduct keyword research to guide content teams 

• Create call to actions for analytics, backlinks and competition analysis

• Review technical SEO issues, loading time issues and page errors and recommend fixes 

• Optimize website content, landing pages and copy 

• Direct off-page optimization projects (e.g.: link-building) 

• Collect data and report on traffic, rankings and other SEO aspects 

• Work with social media and PPC teams to optimize campaigns 

• Keep abreast of SEO and integrated marketing trends 

• Contribute to Google Search Strategies and conduct presentations thereof

• Prepare, present and audit latest Google trends

• Conduct client and internal agency communication, client servicing and engagement

• Prepare weekly client status meetings where applicable (internal and external with client)

• Prepare weekly and monthly client engagement status meetings

• Conduct research for presentation purposes

• Prepare data aggregation and assimilation

• Engage with digital media planners and managers to ensure effective execution of the strategy

• Manage agency counterparts in relation to retrieving assets according to deadlines defined by approved media plans 

• Responsible and accountable for Google reporting and objective measuring, monitoring and optimization

• Create awesome Google Display, Search and YouTube campaigns

• Monitor campaigns and create optimization recommendations

• Compile campaign reporting, tracking, pacing and analysis and prepare search excel sheets

• Discover new revenue opportunities 

• Optimise landing pages to improve campaign performance

• Collaborate with the digital marketing specialists to ensure effective integration of cross-platform campaigns

• Liaise with campaign managers to deliver desired results for campaigns

• Help your clients to increase their business by attracting great leads

Requirements

• Minimum of 5 years’ work experience as a SEO & PPC Specialist or similar role

• Previous experience working in an agency environment 

• Relevant diploma or degree

• Google AdWords certified, all levels

• Facebook certification is an advantage, as is experience in running digital campaigns on other platforms and SEO skills

• Knowledge of standard and current SEO practices 

• Knowledge of HTML and CSS 

• Experience with SEO reporting 

• Familiarity and experience with relevant web analytics tools (e.g.: Google Analytics, WebTrends, Supermetrics, Data Studio) 

• Tracking and tag manager experience would be a bonus

• Excellent written & verbal communication skills 

• Strong organizational and leadership skills 

• Analytical mindset with numerical aptitude; strategic thinker with creative problem-solving abilities

• Attention to detail

• Ability to prioritise multiple tasks and manage time effectively

• Ability to work in a team and on your own

• Must have a real passion for all things digital