Search Specialist at Black Pen Recruitment

Benefits: 

• Medical aid and RA contributions
• Weekly yoga sessions and free lunch on Friday’s
• Monthly massages
• A fun chill area with table tennis and giant Jenga!
• Open bar on Fridays
• Coffee and rusk flat rate

Requirements:

• SA Permanent Residency or working permit
• At least 3 years of experience as Search Specialist

Proficiency in:

• Google Ads
• Google Analytics 360
• Search Ads 360

Key responsibilities:

• Work closely on strategies with digital- and social media managers
• Building out a paid search report
• Extend use of audiences and customer lists across social and paid search
• Assisting with lead gen campaigns across search/display/social
• Own the buildout (keywords, ads, targeting) of various search campaigns
• Monitor, analyse & report on overall paid search campaign performance
• Continuous job training and workshops - internal/external training sessions
• Identify new initiatives and opportunities on client accounts e.g. test landing pages
• Improve knowledge of client business to ensure greater appreciation of Search and Display
• Gain and develop experience in e.g. SEO and Search