Senior Affiliate Marketing Specialist at Hollywoodbets

Job Description

• Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
• We have an amazing opportunity for a Senior Affiliate Marketing Specialist based at Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
• The Senior Affiliate Marketing Specialist will be responsible for affiliate account management. They will play a vital role in growing the Hollywoodbets Affiliate Program, by overseeing active affiliates and retaining and reactivating the dormant affiliate base.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• 2 -3 years’ experience in the digital marketing industry.

A Bonus To Have:

• Diploma preferably in Marketing, Communication or a related field.

What You’ll Do For The Brand:

• Manage a designated portfolio of affiliates, ensuring they have access to the latest marketing materials, promotional offers, and program updates.
• Proactively identify and reach out to dormant affiliates, implementing strategies to re-engage them and re-activate their participation in the program.
• Maintain a weekly call cycle for your allocated affiliate base and report weekly on the call cycle
• Provide affiliates with insights from campaigns, creatives used and reports from the affiliate program.
• Present bi-weekly to the affiliate team updates, improvements and challenges faced within your portfolio.
• Conduct thorough site audits for all new affiliate applications, verifying traffic sources, target audience relevance, and adherence to Hollywoodbets' affiliate marketing guidelines.
• Research and identify new affiliate partnership opportunities that align with Hollywoodbets' target audience and marketing goals (working under the guidance of senior specialists).
• Onboard new partners monthly to the affiliate program.
• Monitor affiliate performance metrics (registrations, FTDs, clicks, conversions) and generate reports to identify trends and areas for improvement.
• Stay up-to-date on industry trends and best practices in affiliate marketing, recommending new strategies and tactics to enhance program performance.
• Provide excellent customer service and support to our affiliate partners, addressing their inquiries promptly and professionally.
• Assist with the creation of marketing materials (banners, landing pages) specifically tailored for affiliate partners (may involve collaboration with the design team).
• Maintain accurate and up-to-date records of all affiliate activity and performance data.

Other

• Ability to work in a deadline driven environment.
• Strong Project Management and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter and work well within a team environment.
• Strong negotiation skills.
• Ability to effectively manage and build client and team relationships.
• Able to succeed in and enjoy a fast-paced, quick-witted environment.
• Knowledge of digital marketing across social, display, and programmatic platforms.
• Knowledge of Affiliate marketing
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.

What You’ll Bring To The Team:

• Strong reporting skills with the ability to collate, analyse, and interpret data to identify trends and provide insights.
• A strategic mindset with a focus on growing affiliate accounts through data-driven decision-making.
• Commitment to delivering high-quality work by following processes and paying close attention to detail.
• A strong sense of accountability with the ability to take ownership, follow through, and learn from mistakes.
• Results-driven approach with a focus on achieving goals, meeting deadlines, and maintaining high performance standards.
• Exceptional attention to detail, ensuring accuracy in all information shared internally or externally.
• Excellent communication skills, both written and verbal, with the ability to clearly convey information and interpret instructions.
• Solid market awareness, with the ability to translate customer and industry trends into innovative product or service ideas.