Senior Brand Manager at Colgate-Palmolive

Purpose of the role:

• As the Senior Brand Manager for Fabric Conditioner, you'll handle all elements of the marketing mix (7Ps).
• Maximizes all these areas relative to the category brand and recommends actions for improvement.
• You'll understand & embrace global equity and brand strategies while ensuring creative & flawless execution.
• You'll take full responsibility for the brand Profit and Loss statements - by controlling pricing, monitoring cost, and managing the advertising expenses.
• You will prepare an annual and mid-year business plan and present to local, regional and corporate management as needed.
• You'll manage the matrix of a complex agency system.
• You'll lead media planning and on-going flowchart management. You'll also monitor Research Grid for the category and Insights development and build  recommendations and action plans.

Main Responsibilities

• Handle all elements of the marketing mix (7Ps). Maximize all these areas relative to the Fab Con category (Sta-soft & Soupline brands) and recommended actions for improvement.
• Understand & embrace global equity and brand strategies while ensuring creative & flawless execution.
• Take full responsibility for the brand Profit and Loss statements - by controlling pricing, monitoring cost, and managing the advertising expenses.
• Prepare an annual and mid-year business plan. Present this plan to local, regional and corporate management as needed, and reviews it occasionally during the year
• Manage the matrix of a complex agency system.
• Advise global and regional teams regarding customers, competition and market
• Lead Media Planning and on-going flowchart management.
• Monitor Research Grid for the category and Insights development.
• Develops recommendations and action plans to grow profitability and improve margin based on the competition in the market.
• Make major contributions to the development, assessment and presentation of the business strategy.
• Manages cross-functional partners such as: Customer Development, Logistics, Manufacturing (where appropriate),
• Purchasing/planning (where appropriate), Brand Accounting, Insights, and Advertising Agency.
• Monitor the market as a whole: consumers, competitors, industry, trade, in order to analyze and track key trends and developments.
• Lead all reporting accountabilities.

Requirements:

• Bachelor's in Marketing, Business, or related field; Honours a preference.
• Minimum 5 years in a FMCG marketing role, preferably with Africa experience.
• Strong Strategic Marketing & Commercial capabilities, with proven track record in driving brand growth & profitability.
• Experience managing a direct report
• Budget management and Agency management experience.