Senior Brand Manager - Confectionery - Bryanston at Nestle

• Qualification: Bachelor’s Degree in Marketing
• Experience: A minimum of 5 years’ experience in Brand Management (preferably within the FMCG sector) with a reasonable amount of exposure to the core Marketing competencies

Position Snapshot

• We’re looking to add great new talent to our dynamic Confectionery Team managing some of South Africa’s most iconic chocolate brands. The role reports directly to the Marketing Manager and plays key in developing and ensuring flawless execution of appropriate Marketing Strategies.
• This role allows the successful candidate to fully apply their essential marketing abilities, such as understanding consumer categories, developing strategies, managing budgets, overseeing promotions, handling business and financial matters, driving product innovation, working with digital media, creating advertisements, engaging stakeholders, and navigating trade practices. The objective is to craft and execute innovative brand and business approaches that add value and support ongoing, profitable growth.

A day in the life of a Senior Brand Manager:

• Understand category dynamics and identify ways to improve brand performance in the short, medium and long term.
• Develop brand plans with a specific focus on the next year, aligning with the Business Unit on activity grids for planned new products and key promotional initiatives.
• Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
• Work cross functionally to develop the specific parts of the budgeted plan, including new product timelines, brand communication, trade activities, volumes, pricing, promotion and media support.
• Work closely with finance on P&L management and manage the business through regular in-depth review of the P&L.
• Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for sustainable business growth.
• Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.

What will make you successful?

• Bachelor’s Degree in Marketing, a Masters in Marketing or Business Administration is an added advantage
• Minimum of 5 years brand management experience (preferably in a FMCG sector)
• Extensive exposure to the core Marketing competencies: Strategy development and execution, category consumer insight, marketing budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development, stakeholder management & an understanding of the trade to develop and execute innovative brand and business strategies which create value, and deliver sustainable profitable growth.
• Team leadership – ability to lead the team to achieving the brand and business objectives.
• Ingenious - An innovative yet objective thinker.
• Explorer - Demonstrates a ‘can do’ / entrepreneurial & commercial acumen.
• Astute - Ability to deliver projects in full, on time and to the highest quality.
• Collaborative – Driven to get the best result and win, challenges themselves and others.
• Architect- A leader who sets direction, provides clarity, sets standards, measures, motivates and inspires others.
• Must have strong analytical skills i.e., use research and factual information when solving problems, and come up with well thought through solutions.
• Numerate - with good attention to detail.
• Influence/Negotiation Skills.
• Computer Literacy (SAP, Nielsen , Microsoft office, Word, Excel and PowerPoint)

Closing Date: 15 September 2026