Senior Brand Manager - Derma (Durban Based) at Beiersdorf

Your Tasks

• Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap.
• Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
• Responsible for keeping abreast of developments in market and in trade
• Responsible for Budget and Financial Management.

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
• Co-create TTL activation campaigns and ensure smooth implementation
• Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
• Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisation

Brand Management

• Input into Consumer Annual marketing plan
• Responsible for deployment of plan OTIF (On Time, In Full), within budget
• Input into pricing and promotions - give recommendations to Customer team
• Responsible for New Product Development  forecast development, & input into overall brand forecast review and completion
• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
• Evaluate & propose Marketing mix and evaluate media channels
• Responsible for assisting BU Head with strategic marketing presentations when needed

Your Profile

• University Degree, Masters preferred in Marketing.
• Overall 5+ years of experience in Brand Management
• Who has worked on end to end Brand roles with P&L Management.
• Should have basic understanding for Beauty and Personal Care industry

CLOSING: 8th August 2025