Vacant Jobs at Beiersdorf

Your Tasks

Influencer management

• Strategic Execution: Execute the influencer marketing strategy for Beiersdorf with the Head of Integrated Media, aligning with global and regional brand guidelines to maintain a cohesive brand identity.
• Influencer Relationship Management: Identify and cultivate relationships with influencers across all tiers.
• Budget Allocation: Plan and execute the influencer marketing budget in line with regional guidance and brand teams to achieve strategic objectives effectively.

Agency Management

• Agency Leadership: Oversee and steer agency activities with clear briefs, KPIs, and collaborative engagement.
• Budget Oversight: Manage agency contracts, performance evaluations, and budget tracking to ensure efficiency and alignment with business goals.

Test, learn & Inspire

• Trendspotting: Monitor industry trends and platform developments to identify innovative opportunities for engagement.
• Education: Share influencer and PR best practices with internal and global teams to inspire new approaches.
• Innovation: Design test-and-learn initiatives to push boundaries beyond business-as-usual operations.

Beauty  Public Relations

• Beauty PR strategy: Execute localized PR strategy focused on skincare education, brand storytelling, and consumer engagement.
• Craft initiatives/partnerships: Source opportunities with the PR agency that align with brand values, business goals, and market-specific skincare trends.

Your Profile

• 3-5 years proven experience in PR, influencer marketing, or related roles within a beauty, skincare, or lifestyle brand.
• Experience managing multiple agencies
• Strong understanding of the influencer landscape, digital trends, and content marketing.
• Excellent communication and relationship-building skills.
• Proficiency in analytics tools to measure campaign success and inform strategies.
• Ability to manage multiple priorities, budgets, and agencies efficiently.
• Strategic thinker with a passion for innovation and storytelling.

CLOSING: 5th August 2025

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Your Tasks

• Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap.
• Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
• Responsible for keeping abreast of developments in market and in trade
• Responsible for Budget and Financial Management.

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
• Co-create TTL activation campaigns and ensure smooth implementation
• Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
• Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisation

Brand Management

• Input into Consumer Annual marketing plan
• Responsible for deployment of plan OTIF (On Time, In Full), within budget
• Input into pricing and promotions - give recommendations to Customer team
• Responsible for New Product Development  forecast development, & input into overall brand forecast review and completion
• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
• Evaluate & propose Marketing mix and evaluate media channels
• Responsible for assisting BU Head with strategic marketing presentations when needed

Your Profile

• University Degree, Masters preferred in Marketing.
• Overall 5+ years of experience in Brand Management
• Who has worked on end to end Brand roles with P&L Management.
• Should have basic understanding for Beauty and Personal Care industry

CLOSING: 8th August 2025