Precision Influence & PR Manager (Contractual Role - 6 Months) at Beiersdorf

Your Tasks

Influencer management

• Strategic Execution: Execute the influencer marketing strategy for Beiersdorf with the Head of Integrated Media, aligning with global and regional brand guidelines to maintain a cohesive brand identity.
• Influencer Relationship Management: Identify and cultivate relationships with influencers across all tiers.
• Budget Allocation: Plan and execute the influencer marketing budget in line with regional guidance and brand teams to achieve strategic objectives effectively.

Agency Management

• Agency Leadership: Oversee and steer agency activities with clear briefs, KPIs, and collaborative engagement.
• Budget Oversight: Manage agency contracts, performance evaluations, and budget tracking to ensure efficiency and alignment with business goals.

Test, learn & Inspire

• Trendspotting: Monitor industry trends and platform developments to identify innovative opportunities for engagement.
• Education: Share influencer and PR best practices with internal and global teams to inspire new approaches.
• Innovation: Design test-and-learn initiatives to push boundaries beyond business-as-usual operations.

Beauty  Public Relations

• Beauty PR strategy: Execute localized PR strategy focused on skincare education, brand storytelling, and consumer engagement.
• Craft initiatives/partnerships: Source opportunities with the PR agency that align with brand values, business goals, and market-specific skincare trends.

Your Profile

• 3-5 years proven experience in PR, influencer marketing, or related roles within a beauty, skincare, or lifestyle brand.
• Experience managing multiple agencies
• Strong understanding of the influencer landscape, digital trends, and content marketing.
• Excellent communication and relationship-building skills.
• Proficiency in analytics tools to measure campaign success and inform strategies.
• Ability to manage multiple priorities, budgets, and agencies efficiently.
• Strategic thinker with a passion for innovation and storytelling.

CLOSING: 5th August 2025