Senior Brand Manager Knorr Soups & Snacking at Unilever

MAIN JOB PURPOSE:

The Senior Brand Manager plays a key role in the development & growth plan for Knorr in South Africa via taking responsibility for mix development and deployment. The Senior Brand Manager is tasked with managing the execution of the Soups, Bouillons and Snacking brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan as well as improving brand equity, awareness, and penetration of Knorr. They also need to support the Senior Marketing Manager in supporting and developing the team

JOB SUMMARY

• Champion Knorr’s Brand Purpose in both “say” and “do”
• Lead and contribute to the development of long-term brand strategy and its yearly revisions during the annual planning cycle.
• Support the achievement of Knorr Soups, Bouillons and Snacking category targets by performing operative and strategic marketing tasks in collaboration with partner departments in order to future proof the portfolio.
• Understands and uncover root issues and opportunities across the 6P’s
• Build a deep, holistic consumer understanding of the sub-category which will serve as the cornerstone of both the long-term strategy and the annual plans.
• Manage the local execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan set by Global
• Craft and coordinate communications and activations in close cooperation with agencies, Shopper Marketing, CCD and Digital.
• Act according to brand key vision, key visual development based on guidelines, adaptation of international TVCs, media planning and campaign implementation.
• Build and nurture good, challenging and constructive relationships with cross-functional project teams, CMI, trade marketing and sales.
• Contribute to the development of financial plans, create BCs together with Finance, and monitor Brand P&L, brand power scores, and market shares.
• Cooperate with Supply Chain. Provide assumptions for long-term volume forecasting in the S&OP meetings.
• Continuously monitor brand performance, initiate discussions and analysis with relevant departments to improve performance - represent real ownership.
• Management of Distinctive Brands Assets within agreed targets, working with an agency, global and guiding full brand team.
• Management of Digital, working with the agency as a single point of contact and guiding full brand team
• Lead and coach 1 individual Junior Brand Manager that leads Soup (Packet soups, Cup A Soup, Cup a Snack)

KEY REQUIREMENTS

• Degree / Relevant Tertiary Qualification
• 5 years of proven experience in the areas listed below:
• Proven track record in project leadership & category management delivering innovation, renovation and BLG’s OTIF.
• Good understanding of Profit & Loss and Brand Metrics (Brand Power, Market Share etc)
• Consumer and customer focus – having a curiosity about our consumers with the ability to uncover insights and translate these into actionable plans ensuring work is collaborated and executed closely with Agency partners, Media and Digital team, CCD, SM, R&D and Supply Chain to deliver results.
• Have a “hands-on” approach and demonstrate the ability to get into the detail and show results.
• Be Resilient and have an appetite to learn from failure with persistence and the ability to keep team energy high for direct reports and brand team.
• Being passionate about having a positive impact on the food system & passion to win in the marketplace.