Senior Brand Manager Rajah at Unilever

JOB PURPOSE

• Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are  keen to lead the development and execution of national brand marketing plans to deliver financial and market share ambitions; Engage on the Brand Purpose and innovation/renovation agenda for South Africa; End to End ownership of Rajah Brand in Southern Africa strategic ambitions and activity plans; Support the Marketing Director in developing the team through capability building and representing the Nutrition agenda where necessary,  then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead the development of the brand strategy and brand marketing plan for Rajah brand .
• Understand and uncover root issues and opportunities across the 6Ps
• Understand and build insights from retailer, customer, shopper and consumers into actionable plans
• Work with the global team and brand community to influence and shape brand strategy, and integrate these into local brand plans and 8Q rolling plans
• Develop clear JTBD and activity schedules arising from these JTBD
• Lead the development and execution of activity plans on time, in full
• Develop cost effective annual activity plans to execute the strategies and targets agreed
• Lead execution of plan, including media planning, digital programs, PR, events, in-store and sponsorship.
• Lead cross functional Sales & Operational Planning on the brand (and where necessary across category)
• Lead cross functional teams to ensure successful execution of launch plans and post launch evaluation
• Manage the brand budget to ensure spend is in line with agreements
• Constantly review brand and initiative performance for ongoing improvement
• People management and development - develop the capabilities (SOL) and business/marketing skills of the ABMs’

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Minimum:

• Relevant Degree or equivalent
• 5+ years of relevant work experience
• Experience in managing a complex portfolio (e.g. sub-brands, formats, local/global networks)

Preferred:

Brand Mix Development:

• Leading local mix development
• Experience in managing a Brand restage
• Experience in delivering brand growth strategy
• Localizing and Executing Brand Plans
• Landing Shopper Focused Activity plans in Shoprite and Independent/Traditional Trade
• Leveraging PR and/or Digital to drive brand plans

Competitive Battle:

• Leading a competitive battle in the context of a portfolio of brands
• Strong rigor and analytical skills in surfacing issues and opportunities for the brand

Skills

• Strong business/financial acumen
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
• Ability to assess business challenges, articulate these, and drive right levels of influence across all stakeholders and cross functional teams
• Strong understanding and management of S&OP
• Growth mindset – a winning, competitive mindset
• Commercial Acumen & Net Revenue Management
• Brand Guardianship
• Brand Activity Planning