Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise the possibilities on our continent and beyond.
To provide an effective direct marketing campaign measurement and effectiveness assessment service in respect of data base marketing activity across everyday banking.
Job Description
Process all direct marketing campaigns data and provide physical lead files and distribute to the channels
Provide optimization reporting for the contact governance forum to guide individual campaign approval and optimisation scenario choice.
Undertake in-depth analysis into the marketing optimisation techniques used and provide insight into how to improve the process and results.
Support the reverse engineering of existing solutions where required.
Educate users where required on the design or how to utilise the solution.
Compile specification documents for the custodians of the CRM system, who in turn will use the documented specifications to up-date the CRM system with the relevant rules
Meet with the custodians of the CRM system to brief them on the up-dates & amendments to be instituted on the system
Obtain signoff from direct marketing before changes to governance policies are implemented
Follow up with the custodians of the CRM system to ensure changes to the governance rules are implemented
Consult with individuals in strategic marketing in order to obtain knowledge transfer from them in terms of trends & best practices in the direct marketing field
Consult with individuals in the approved Absa direct marketing agencies in order to obtain knowledge transfer from them in terms of trends & best practices in the direct marketing field
Undertake best-practice research through subscribing to and receiving white papers from international direct marketing organisations (e.g., The Patricia Seybold group) in order to keep abreast of trends & best practices
Adhere to the core data governance disciplines as defined by the data governance organisation (DGO), which includes data quality management, information life-cycle management and information security & privacy
Perform integrity checks on all extracted data to ensure correct data is utilised in the analyses
Develop go-to-market strategies
Implementation of go-to-market strategies
Education
Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)
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