Senior Content Specialist - Investment Solutions at LSEG (London Stock Exchange Group)

Content Marketing Senior Specialist, Investment Solutions

Role Overview

The Communications & Marketing organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.

This role in the Content Studio team, supports the Investment Solutions business, where data and technology are playing a more pivotal role in the investment decision-making process than ever. If you are interested and passionate about learning the challenges of Research and Portfolio Managers, and how we can help them with our comprehensive solutions, then read further.

Key responsibilities

Content Marketing Strategy:

• Develop and use subject matter expertise and emotional intelligence to understand the customer and develop a content strategy for our Investment Solutions products that is fully aligned with our overall brand strategy and supports and extends marketing initiatives

• Map content to the full buyer and influencer journey from Interest and Exposure to Purchase and Customer Expansion

• Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our solutions

• Partner with colleagues across marketing and communications to ensure our content marketing is aligned to wider business objectives

• Communicate the Investment Solutions content strategy and plans and to obtain business buy-in

Content Development:

• Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.)

• Engage and collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points

• Work closely with content marketing community leads to ensure alignment and consistency across all collateral

• In collaboration with strategic marketing partners, support the development of strong, targeted messaging that is compelling, differentiated and aligned to the customer workflow

• Grow brand awareness through content that is consistent and builds a thoughtful presence within the target communities

• Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process

• Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximize return on investment

• Ensure all Investment Solutions content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels

• Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment

• Run content marketing budgets and keep an accurate record of expenditure

Skills and experience:

• Proven experience in marketing to the financial markets’ community

• Previous experience of using financial markets desktop applications

• Understanding of financial markets and data sets used by front office teams would be helpful

• Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions

• Strong ability to learn, listen and collaborate

• Strong portfolio of work and track record of success in financial markets

• Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process

• Ability to repurpose and build content using strong copyediting and writing skills

• Able to brief designers, additional copywriters and third-party agencies on content

• Ability to build impactful content pieces and demonstrate relevant metrics using copywriting skills

• Excellent attention to detail and accuracy

• Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use

• Strong collaboration skills and ability to negotiate through a diverse and global matrix structure

• Customer centric approach and focus

• Excellent project management skills and a proactive approach

• Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies

• Ability to handle multiple projects at once

At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise – and our purpose. You’ll be part of an organisation of over 25,000 people, spanning 70 countries. We recognise the individual perspectives each of our colleagues brings, and our diverse workforce is one of our greatest strengths. In supporting collaboration and creativity and encouraging new ideas across a diverse and inclusive workforce, we can improve how we are driving financial stability, empowering economies and enabling customers to create sustainable growth.

LSEG offers a range of tailored benefits and support from healthcare and retirement planning to paid volunteering days and wellbeing initiatives.

We are an equal opportunities employer. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.