Jobs at Crayon

Responsibilities

• Develop effective and meaningful ideas, content, copy and scripts by: 
• Working with the creative leadership and agency teams to understand the client and create award winning creative work
• Using key messages and client understanding to research and develop work for multiple communication channels, both ATL and digital, as well as any further copy required by the project (including social media content taglines, video end taglines, copy for print and web)
• Working within a team to produce award-winning creative executions
• Producing a variety of high quality copy solutions, from punchy short-form to persuasive long-form and scripts
• Developing concepts and approaches based on their understanding of the client’s communication requirements
• Develop and execute outstanding work across ATL/BTL
• Contribute to proactivity and innovative thinking on brands
• Push your craft to make the work shine
• Understand the strategy and business context, and always aim to do work that performs
• Build a strongly collaborative relationship with broader team, partners and clients

Requirements

Essential knowledge and skills

• 5 years’ experience in copywriting for advertising or marketing agencies
• Knowledge/understanding of storytelling principles in traditional ATL channels and digital
• A portfolio that contains conceptual ideas that demonstrates an understanding of TTL comms

Essential skills

• Communication skills
• Writing skills
• Critical thinking skills
• Ability to influence people through creative ideas and written work
• Multi-tasking skills (ability to handle multiple jobs at the same time)
• Relate well to people and show evidence of good teamwork
• Interpersonal skills
• A passion for culture, both internally and externally
• Financial Services experience a plus