Senior Digital Marketing Analyst at Rentokil Initial South Africa

Requirements

Digital Marketing Performance Analysis:

• Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).
• Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
• Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
• Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
• Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
• Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
• Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.

Adobe Campaign Email Workflow Development:

• Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
• Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
• Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
• Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
• Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
• Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
• Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.

KPI Reporting & Insights:

• Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
• Ensure accuracy and consistency of data across all digital marketing reports.
• Present clear, concise, and actionable insights to marketing leadership and wider business teams.
• Develop bespoke reports and ad-hoc analysis as required to support business objectives.
• Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.

Rhythmyx CMS Support and Build:

• Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx. 
• Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.

Skills & Experience:

• Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
• Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
• Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
• Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
• Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
• Familiarity with A/B testing methodologies and tools.
• Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
• Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Familiarity with POPIA and data privacy best practices.

Desirable (but not essential):

• Experience with other marketing automation platforms.
• Familiarity with Email Deliverability requirements.
• SQL skills for data extraction and analysis.
• Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
• Understanding of attribution models.