Senior E-Commerce Specialist at EyeCarePro

Position Overview

• We are seeking a skilled Senior E-Commerce Specialist to manage and optimize our e-commerce platforms, with a strong focus on Amazon account management, sales growth, and performance optimization. The ideal candidate has extensive experience in e-commerce, digital marketing, and paid advertising, particularly on Amazon and Facebook.

Key Responsibilities

Amazon Account Management & Growth

• Oversee Amazon Seller and Vendor Central accounts, ensuring revenue growth and profitability.
• Optimize product listings with SEO, keyword research, A+ content, and enhanced brand content.
• Monitor Buy Box performance, pricing strategies, and competitor activity.
• Manage inventory forecasting and replenishment to prevent stockouts.
• Implement Amazon advertising campaigns (PPC, DSP, Sponsored Ads) to drive conversions.
• Analyze Amazon business reports to track trends and optimize ad spend.

E-Commerce Performance Optimization

• Use data-driven strategies to improve product ranking, CTR, and conversion rates.
• Conduct market research and competitor analysis to identify growth opportunities.
• Implement A/B testing for product descriptions, pricing models, and ad creatives.
• Manage customer reviews and ratings to maintain brand reputation and trust.

Facebook Ads & Paid Media Strategy

• Plan and execute Facebook and Instagram ad campaigns to drive traffic and increase sales.
• Optimize ad creatives, audience segmentation, and retargeting strategies.
• Monitor ad performance, cost-per-acquisition (CPA), and return on ad spend (ROAS).

Cross-Platform E-Commerce & Digital Marketing

• Expand sales across multiple marketplaces, including Shopify, Walmart, and eBay.
• Develop email marketing campaigns for customer retention and repeat purchases.
• Work with cross-functional teams (marketing, content, logistics) to ensure seamless execution of e-commerce strategies.

Key Qualifications & Experience

• 5-10 years of experience in e-commerce, Amazon account management, and digital marketing.
• Proven success in Amazon PPC, Sponsored Ads, and DSP campaigns.
• Strong experience with Facebook Ads Manager, including retargeting and audience segmentation.
• Proficiency in e-commerce tools like Google Analytics, Helium 10, Jungle Scout.
• Solid understanding of SEO, paid media, A/B testing, and e-commerce best practices.
• Ability to manage multi-million-dollar ad budgets and optimize ROAS.
• Data-driven mindset with strong analytical and problem-solving skills.

Key Performance Indicators (KPIs)

• Amazon Sales Growth: Achieve consistent month-over-month revenue increases.
• PPC Performance: Improve ROAS, reduce ACoS, and maximize ad efficiency.
• Conversion Rate Optimization: Increase listing conversion rates and reduce cart abandonment.
• Facebook Ads ROI: Maintain a positive return on ad spend (ROAS).
• Customer Engagement & Reviews: Enhance brand reputation and improve review ratings.

Specific Requirements

• Remote Position: Work from anywhere.
• You must provide your own:
• Computer, monitors, and other necessary equipment.
• Quiet workspace.
• Stable, high-speed internet.
• Load-shedding equipment (if applicable).