Senior Graphic Designer at Salt South Africa

• We are seeking a highly creative and detail-oriented Senior Graphic Designer with proven experience in the iGaming / online gaming industry. The successful candidate will be responsible for producing high-quality visual assets that drive player acquisition, engagement, and retention across multiple digital channels, while maintaining strong brand consistency and compliance with regulatory standards.
• This role requires a strong understanding of performance-driven design, fast-paced campaign execution, and collaboration with cross-functional teams including marketing, product, CRM, and compliance.

Key Duties and Responsibilities:

Creative & Design

• Conceptualise, design, and deliver high-impact creative assets for iGaming brands across digital platforms.
• Develop marketing visuals for:
• Paid media (display, social, programmatic)
• Website and landing pages
• Email and CRM campaigns
• In-app promotions
• Affiliate marketing materials
• App Store / Play Store assets
• Design promotional materials including bonuses, tournaments, free spins, jackpots, and seasonal campaigns.
• Ensure brand consistency across all creative outputs.
• Adapt and localise creative for multiple markets and regions.

Campaign & Performance Design

• Create conversion-focused designs aligned with campaign KPIs (CTR, CPA, retention).
• Optimise creative assets based on performance feedback and A/B testing insights.
• Work closely with the marketing and performance teams to continuously improve creative effectiveness.

Collaboration & Leadership

• Collaborate with copywriters, marketers, product teams, and developers.
• Provide guidance, mentorship, and constructive feedback to junior designers.
• Contribute to creative strategy, mood boards, and brand evolution.
• Manage multiple projects simultaneously while meeting tight deadlines.