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  • Posted: Nov 19, 2025
    Deadline: Not specified
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  • M-KOPA is the pioneer and global leader of Connected Asset Financing that offers millions of underbanked customers access to life-enhancing products. Our advanced connected asset financing platform combines digital micropayments and IoT connectivity to offer access to products including solar lighting, televisions, fridges, smartphones, financial services an...
    Read more about this company

     

    Senior Growth Marketing Manager

    What You'll Do

    • At M-KOPA, you'll bridge strategy and execution - designing, running, and optimising digital campaigns that drive measurable customer and revenue growth. You'll partner closely with Product, Data, and Telesales teams to uncover insights, test hypotheses, and translate learnings into repeatable playbooks.
    • Your mission: make every campaign smarter, faster, and more profitable than the last.

    Your Core Responsibilities

    • Design and execute growth experiments: Identify friction points in the customer journey and run structured tests (creative, audience, incentive, or channel) to improve acquisition, activation, and retention
    • Own campaign strategy and performance: Develop cross-channel campaign plans (WhatsApp, SMS, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
    • Translate data into strategy: Interpret dashboards, segment users, and recommend next actions that maximize ROI and customer lifetime value
    • Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour

    Your Environment 

    Growth Marketing Tech Stack:

    • Tools: CleverTap/Braze, GA4, Amplitude, Looker, or similar omnichannel engagement platforms
    • Channels: WhatsApp, SMS, telesales, and integrated Direct Sales Agent networks
    • Data: Proprietary customer insights spanning millions of transactions across 5 African markets

    What You Need

    • You're a proven growth marketer who can design experiments, interpret data, and scale what works. You understand omnichannel campaigns and know how to bridge creative strategy with analytical rigour to drive measurable business outcomes.

    Required Experience:

    • 5–8 + years of experience in Growth, Product Marketing, or Lifecycle/Performance roles - ideally at a fintech, telco, e-commerce, or subscription company (bonus if you've worked in emerging markets or with pay-as-you-go models like M-KOPA's)
    • Proven experience leading growth initiatives end-to-end (strategy → experiment → scale)
    • Familiar with omnichannel engagement tools like CleverTap/Braze, GA4, Amplitude, or similar

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to M-KOPA on jobs.ashbyhq.com to apply

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