MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Through ou...
Senior Manager - Brand Enterprise Segments Group Marketing
The Senior Manager: Brand (Enterprise Segments) will be accountable to achieve the following:
To develop Brand and Marcomms Go-to-Market strategies by segment and by services provided to each segment within the Enterprise functions.
Develop a messaging framework per segment, informed by each stage of the customer conversion funnel. The messaging to be framed according to the messaging matrix as defined in the MTN Brand Strategy. Messaging to be designed such that it will help drive functional and emotional benefits of various segments value propositions in order to consistently improve desire for the MTN brand in all markets where we operate
Conduct competitor analysis of Enterprise segments in markets where MTN operates and general global Enterprise marketing trends;
To use market Enterprise insights to inform the GTM framework. These insights to be drawn from secondary sources of data, as well as from primary data that emerges from the Brand Health Tracking Study and any other research that may be carried out by MTN from time-to-time;
To seek approval by the Group Brand and Marcoms and the Group Executives for Enterprise of all brand playbooks before they are shared with and released by the Group Brand Regional Senior Managers (SMs) before release to the Opco’s;
To develop and implement a framework which defines critical routines required for effective and efficient management of Group Brand and Marcoms team members, the Group Enterprise functions, other relevant MANCO and external (agency) stakeholders;This must include stakeholder mapping to ensure that all functions and individuals that impact the outputs and outcomes of the role are accurately identifiedTo develop tools, such as dashboards, to monitor adoption and implementation of the playbooks by the Opcos’, these tools must be developed in close collaboration with the Group Enterprise functions as well as the Regional Brand SM’s.
To develop a mechanism to review issued playbooks and revise and update these, based on inputs from the Group Consumer and Enterprise teams
To contribute to MANCO reports aimed at keeping the MANCO Executive team updated on the work carried out by this role
Qualifications
Education:
Minimum of 4 year degree Business/Commercial/Marketing Degree, or equivalent
MBA or Masters advantageous
Experience:
5 - 8 years of Enterprise (B2B) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
5 years of experience in a supervisory / managerial role
Experience in leading change / transformation (marketing) at an operational level advantageous
Experience in continuous improvement through the implementation of best practices
Experience in working in a multinational organisation/Group function/other African territories advantageous
Competencies:
B2B Segment marketing management
Brand Go-to-market development and execution
Development of brand and segment guidelines and toolkits
Project management
Ability to influence collaborate with key stakeholders (negotiation and bargaining)
Command of English, verbal and written
Customer research
Analytical skills, translating business and research data into insights
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