Senior Manager: Communications & Brand Management at Transport Education Training Authority (TETA)

Key Responsibilities and Deliverables

Communications Strategy Development

• Establish and implement communication frameworks and plans

Brand Management & Corporate Identity

• Maintain and enforce CI standards across TETA and its chambers

Media & Public Relations

• Build media relations, secure positive press coverage, manage communications risk

Digital & Social Media Presence

• Drive digital communication including website, social media and campaigns

Internal Communications & Culture Support 

• Strengthen employee connectivity to purpose, change initiatives and culture programmes

Events, Campaigns & Marketing Support

• Lead national activations for skills initiatives, expos and stakeholder events

Compliance & Governance

• Ensure communications follow PFMA and government comms protocols

Stakeholder & Chamber Communication Alignment

• Provide content direction to all TETA regions/chambers

Crisis Communications & Issues Management 

• Develop response plans for reputational threats

MINIMUM REQUIREMENTS

Experience and Qualification

• A minimum of a Bachelor’s Degree in communications, Marketing, Public Relations (NQF 7). 
• Postgraduate Qualification (NQF 8) and/or PRISA / Marketing accreditation will be an added advantage.
• Minimum of 6 years’ experience in Communication/PR leadership, 3 years of which should be at a senior management level.
• Experience in national campaigns, SETA or Government, performance analytics and digital transformation will be an added advantage.
• Knowledge of SA public-sector communication protocols.

Technical Competencies

• Strategic Communication Management
• Brand Governance & Marketing
• Public Sector Communications Protocols
• Media Relations & Public Relations
• Digital & Social Media Strategy
• Content Development & Storytelling
• Event & Campaign Management
• Research and Communication Analytics
• Crisis & Reputation Management