Senior Manager: Digital Marketing at Cell C

Purpose of the Job: 

• Cell C is a leading telecommunications company in South Africa committed to providing innovative solutions and exceptional service to our consumers (B2C) and businesses customers (B2B). Cell C is positioned as a Spirited Disruptor, and value integrity, transparency, honesty and simplicity.
• The Senior Manager Digital Marketing is accountable for ensuring delivery of effective marketing strategies and plans for brand engagement and performance. The role will provide clear direction for digital marketing across the whole Cell C business, working in close coordination with the Brand Marketing, Retail Marketing, Consumer Marketing, Product and Omnichannel teams. Outputs include driving campaign strategies and plans to deliver overall brand and commercial goals within various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.
• The role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Cell C.

Main Responsibilities
Digital Marketing Management

• Develop and drive the implementation of the overall digital marketing strategy for Cell C
• Digital campaign strategy development and implementation across all aspects of brand and performance driven digital marketing
• Lead digital media strategy, implementation and performance across all digital media types including organic (SEO), premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
• Set and manage digital media and platform KPIs with the wider marketing team and media agencies
• Collaborate closely with the media agency, and creative agency, as well as various functions within marketing and cross-functional business teams to develop campaign strategies, optimise media spend and maximise ROAS
• Guide the creation of relevant digital assets such as, paid and organic digital media assets, campaign pages, blogs, press releases, and podcasts
• Optimise content on owned digital platforms, including but not limited to Web, App, WhatsApp, USSD
• Conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution and commercial conversion
• Manage timeous delivery with various internal and external stakeholders, including various agency partners
• Work closely with the digital development teams to ensure on-brand design, timeous uploading of campaign content, development of required functional components and accurate tracking of conversions

Digital Marketing Measurement, Targeting and Optimisation

• Report and track performance against overall digital marketing KPIs
• Direct digital channel tagging implementation and data layer implementation, as well as reporting dashboard development working with internal reporting resources and relevant agencies
• Report on campaign performance and advise marketing and business stakeholders on improvements and optimisations
• Build robust multi-channel attribution frameworks
• Analyse traditional and digital consumer data and interpret findings for the purpose of ongoing audience definition and refinement
• Ensure all digital advertising complies with viewability metrics, industry regulations and maintain brand integrity
• Measure and optimise campaign content and conversion journeys on owned digital platforms

Team Leadership

• Coordinate a cross-functional team that includes strategy, media, data, content and UX capabilities
• Define clear roles, accountability, and agile ways of working.
• Upskill teams continuously on platform changes, AI, privacy and new channels
• Foster a performance culture with strong governance and feedback loops

Domain Leadership

• Provide inspirational leadership and coaching across the Cell C organisation, as well as external partners and agencies to enable delivery of digital marketing, brand and commercial outcomes
• Stay abreast of industry trends and advancements in the field of digital marketing and driving agency partners to deliver innovative solutions.
• Drive breakthrough digital marketing innovation

Qualifications

• Minimum Bachelor’s degree in relevant field (not limited to the below):
• Bachelor of Commerce (BCom) in Marketing or Digital Marketing
• IIE BCom in Digital Marketing
• Bachelor of Arts (BA) Honours in Digital Marketing
• Postgraduate Diploma in Digital Marketing

Experience:

8+ years relevant experience in:

• Management of Digital Marketing strategy and campaigns across various physical and digital fulfilment channels.
• Driving commercial and operational targets for the digital marketing domain – sales volumes, revenue, profitability, user experience quality measures, adoption of products and services
• Creating strategic plans to win market share from competitors
• Digital marketing and media performance metrics and analyses
• Experience working with first- and third-party audience data sets, preferably in context of a Customer Data Platform (CDP)
• Extensive experience in Google Marketing Cloud (GA4) and other Martech platforms such as a CDP and CMS
• Capable of working in a complex organisation and able to build strong relationships and credibility across multiple levels both internally and externally