Senior Manager: ELB and Youth Cross Sell and Retention at Nedbank

We are looking for an experience Direct Marketing / Sales Leader to join our team. In this role you will be required to give strategic guidance and be a catalyst to drive both cross-sell of products and services to Nedbank’s Youth and Entry Level Banking client base as well as retention of clients thereby growing the client base as well as supporting overall Nedbank profitability. This role provides you with the unique opportunity of managing a multi product direct marketing team. Our ideal candidate for this role is an individual that has hands on experience with cross sell and increasing client profitability.

Job Responsibilities

• Formulate Client Value Proposition to achieve required outcomes.
• Implement campaign by obtaining campaign requirements; agreeing on expectations with stakeholders; providing the solutions document and obtaining stakeholder buy in.
• Meet campaign objectives by operating within the Service Level agreement (SLA); allocating sufficient resources; monitoring and analysing campaign progress and taking corrective action
• Manage stakeholder expectations by providing ongoing feedback; providing statistics and regular status meetings.
• Gain cross-sell and retention insights.
• Establish and agree both cross-sell and retention targets in conjunction with other business targets.
• Support overall business targets.
• Ensure smooth flow of work by coordinating both client cross-sell and client retention activities across retail.
• Develop detailed cross-sell and retention dashboards.
• Ensure that all client initiatives are approved by all relevant stakeholders and that all internal processes are adhered to.
• Identify areas of resource inefficiencies and promote optimisation through multi-skilling and addressing capacity gaps.
• Ensure client satisfaction by monitoring and analysing client experience results through the various tools and measurements and take required action.
• Ensure synergy between team networks through consistent and constant communication of expectations.
• Drive and monitor the implementation of the sales strategy against objectives and outcomes by ensuring that all businesses within your area of influence are aligned to the sales strategy.
• Develop and manage the budget according to the strategic business requirements.
• Ensure active and successful growth of Nedbank market share across existing and new clients by driving the sales team targets.

Minimum Experience Level

• At least 5 years-experience in Direct Marketing / Sales
• As well as demonstrable experience in the following:
• • Campaign Ideation, development, prioritisation and execution
  • Cross Sell and increasing client profitability
  • Test and Learn methodologies

Essential Qualification

• Matric / Grade 12 / National Senior Certificate
• Banking / Financial related qualification i.e. B COM Financial Management, Accounting, Marketing etc

Technical / Professional Knowledge

• Ability to translate business requirements into a direct marketing strategy
• Ability to develop CVP’s to improve direct marketing performance
• Ability to interact with and manage output of non-direct reports in a DM value chain