Senior Manager Loyalty and Rewards at Sasol

Purpose of Job

• The purpose of the role is to lead Sasol Rewards growth and evolution and any other Sasol loyalty and rewards programmes that results in customer retention and increase in fuel spend and instore purchases that delivers increased turnover. Lead ownership of the P&L for the programme and commercial sustainability and business growth. To build long-term customer loyalty and trust ,support customer value management to create continuous value delivery and attract new customers, understand the different customer journeys, identify offering that will create value in line with both B2C and B2B customer segments. Build brand love, increase market share and drive wheels and feet to site for Sasol by positioning Sasol Rewards as a premium lifestyle brand that keeps giving back to our customers whenever they fill up or spend in store and delivers on the marketing aspiration for Sasol Rewards to be the Fuel Rewards Programme of Choice with Highest Usage in the Industry. Lead the drive to expand the loyalty and rewards programme for consumers and expand to business customers as well with a supporting proposition, sweating current assets which yields optimisation of capital spend to date. Lead multiparty collaboration strategically and operationally to deliver on a Loyalty & Rewards programme roadmap that supports business growth and outstanding customer experience that drives brand loyalty.

Key Accountabilities

• Formulate, implement and manage the Sasol Rewards strategy and roadmap supported by comprehensive ROI (Return on Investment) marketing activity plan, taking into account market dynamics, customer and product developments and business priorities with the objective of Energy Marketing & Sales and financial targets.
• Develop the Sasol Rewards business offering. Develop, package and roll out to market CVPs for each Sasol rewards segments to influence behaviour through direct marketing.
• Drive Sasol Rewards always on campaigns to attract new members, switch members on other fuel loyalty programmes and retain existing members. Drive downloads and usage of Sasol Rewards app.
• Grow the Sasol rewards ecosystem by identifying appropriate partners in line with strategy and insights based on member purchasing behaviours and current loyalty trends.
• Develop and implement GTM plans & execution for all Sasol Rewards campaigns working closely with the Senior Manager (SM) for Consumer & Retail Marketing and SM for Business Marketing (where relevant).
• Manage budget for Sasol rewards and optimise service delivery to deliver a maximum ROI.
• Take clear action on data driven insights and infuse this into marketing Sasol Rewards driven initiatives to influence behaviour. Consistent innovation and market trends monitoring is a key enabler.
• Develop and execute consumer facing strategic marketing campaigns and GTM plans that build brand love to be preferred fuel brand and product for consumers.
• Post implementation Reviews from all loyalty and rewards initiatives, marketing campaigns must be conducted on a monthly basis and reports formulated to report into Vice President and Exco performance meetings and any other Sasol Group forums as it may be required from time to time.
• Develop fuel and forecourt positioning and ensure brand consistency across all consumer touchpoints.
• Drive experiential marketing experiences through our partnerships and client hospitality engagements to connect with Sasol Rewards clients.
• Support the Retail Field trainers to provide content and guidelines to ensure forecourt and shop customer service champions deliver the Sasol rewards and loyalty program.
• Develop Sasol rewards driven content marketing to speak directly to the needs and wants of various consumer target audiences across all media channels that belong to Sasol.
• Work with the Retail Operations and Convenience category team to land Sasol rewards offers each quarter to deliver on retail mobility and convenience targets in line with the Retailer Scorecard.
• Work with the B2B team to land Sasol rewards offers and provide solutions for their fleet and commercial customers.
• Sasol Rewards retail brand supplier collaborations. Sasol Rewards promotions & activations to increase wheels and foot traffic on sites.
• Manage activities to enhance Sasol Group’s position against its competitors from a customer perspective.
• Collaborate with multiple stakeholders internally and externally. Build and maintain positive relationships with internal and external stakeholders including and customers to enhance the customer experience.
• Continuously improve own skills and knowledge. Complete, implement, and track personal development plan to attain personal performance goals.
• Manage team performance and development formally and informally based on standard practices in use across Sasol Group. Identify and activate learning as required based on individual and collective needs. Liaise with HR and/or specialised vendor for bespoke deployment.
• Nurture a team spirit and openness towards feedback, collaboration, knowledge sharing, consistency and innovation.

Formal Education

• University Bachelor’s Degree in Commerce
• Post Graduate Honours Degree (will be an added advantage)

Min Experience

• 12+ years relevant experience in loyalty and rewards, retail marketing, B2C and B2B marketing.
• Experience in the Oil and Energy industry will be an added advantage.