Senior Manager Marketing at MultiChoice

Tasks

Strategy, Policy and Procedures

• Contribute to defining the processes and procedures to enhance work and effective functioning of the operations team
• Contribute to developing and continuously seeking to improve organisational standards, policies and procedures within span of control and monitor implementation to ensure full compliance
• Assist in setting departmental targets and developing an operational plan to ensure approved objectives are achieved
• Monitor the implementation of remedial actions where necessary

 Marketing Management

• Manage and provide input into the development of Marketing plans; implement to ensure all platforms are fully integrated into campaigns and that objectives are met
• Develop Marketing campaigns to grow and maintain viewership ratings
• Evaluate media plans to ensure they meet and include specific requirements to reach business objectives
• Drive, plan and execute marketing initiatives for new projects
• Identify new marketing opportunities for the brand and ways to partner or exploit opportunities identified
• Identify marketing trends and technologies to keep the company in the forefront of developments and ahead of competition
• Act as a custodian for the brand and ensure that the brand is being used appropriately
• Monitor the effectiveness of campaigns and media performance across all media to inform future campaigns

 Budget & Cost Control

• Effectively manage the function and its objectives in line with approved budgets, report variances as required and recommend / implement remedial action within span of control
• Assess expenditure and resolve gaps
• Review and authorize payments in line with approved budget and policy and submit for final processing
• Ensure identification, implementation and development of processes to optimise cost efficiency
• Provide specialised support to internal and external stakeholders to ensure achievement of functional and organisational objectives
• Establish and monitor healthy, diverse internal and external relations and implement remedial actions where required, in the achievement of organisational goals

 People Management

• Manage the activities of the team to ensure effective delivery of business outcomes
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital
• Develop a high performing team by embedding formal performance management process and informal coaching. Encourage frequent knowledge sharing between team members
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required
• Resolve grievances raised by team members and escalate only if required
• Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with
• Motivate team members and ensure that their efforts are recognised
• Degree in Marketing / Communication

 Qualification Preferred

• Post Graduate qualification in Marketing / Communication advantageous

Experience

• A minimum of 5 – 8 years’ experience in Marketing / Brand communications
• Experience in compiling marketing strategies and campaigns
• Experience in budgeting
• Experience agency management
• Knowledge of the media landscape