Senior Manager Sponsorships at Nedbank

Job Purpose

• Orchestrate the flow of work for the Sponsorships function, as well as play the role of integration across the other chapters to ensure quality and timelines are met. Key responsibility of the Senior Manager: Sponsorships is for the management of the Sponsorships chapter members and will be responsible for recruitment, retention, up-skilling and management of employee performance cycle. The Senior Manager is to manage chapter resource capacity across missions and BAU activities.

Job Responsibilities

Sponsorships strategy

• Assist with the development of sponsorships strategies aligned to brand and marketing initiatives and Nedbank's overall purpose
• Assist with the development of strategies to improve sponsorships and deliver commercial results
• Support chapter lead in PI planning and QBR
• Collaborate across chapters and missions to ensure all sponsorships activities are executed in accordance to business needs

Establish guardrails

•  Assist with the development of sponsorships guardrails
•  Identify opportunities for market research on sponsorships and establish new platforms and trends to inform best practice
•  Assist with the development of governance framework for sponsorships
•  Lead the creation of sponsorships, playbooks and templates enterprise wide
•  Drive consistency across planning and delivery of the sponsorships marketing activities enterprise wide

People management

• Support chapter lead with people management activities such as performance management, recruitment, coaching and mentoring, capacity planning and training and development.

Knowledge management

•  Establish and maintain a repository of sponsorship assets related tools, processes, approaches and methodologies, deliverables and templates across all mission and BAU activities

Analyse reporting for continuous improvement

•  Analyse reporting and insights for targeting customers through sponsorships marketing initiatives
•  Monitor and track ROSI from initiatives
•  Analyse insights to improve efficiency

Provide advisory role to missions

• Provide an advisory role on sponsorships marketing across missions to align and integrate based on business needs
• Review mission delivery for sponsorships marketing
• Identify capacity and training needs

People Specification

Essential Qualifications - NQF Level

• Qualification: Advanced Diplomas/National 1st Degrees
• Field of Study: Marketing/Events Management

Minimum Experience Level

• Total number of years of experience:3-6 Years
• Management experience as part of the above years:1-2 Years
• Type of experience: Sponsorships, Events, Activations / Marketing Engagements