Senior Marketing and Communications Manager at Sanlam Group

What will make you successful in this role?

• Developing, executing and measuring marketing communications concepts various stakeholders. 
• Developing, coordinating and implementing the annual marketing communications activity calendar and content, through all communication channels and materials for establishing coherent internal and external messaging. 
• Ensuring that messages are integrated from internal to external for example; articles, success stories, press releases, exco presentations, scripts, podcasts, market collateral, etc.
• Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy.
• Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues. 
• Defining key targets and quality metrics for marketing communications initiatives
• Leverage group marketing initiatives.
• Provide on-the-job training/support to fellow team members. 
• Good understanding of procedures and concepts within own discipline and a basic knowledge of these elements in other disciplines within Marketing and communications.

Duties:

Marketing and Communication Strategy:

• Identifies target audiences and segmentation model.
• Drafts strategy on different stakeholders and audiences using various mediums in support of sales, retention and service units to achieve maximum results for membership generation and retention.
• Sources information on market trends and competitor analysis.
• Measures and evaluates communication quality.
• Compiles monthly management reports and quarterly for executives.

Brand Strategy:

• Ensures brand research is conducted to see perceptual movement of brand.
• Develops brand strategy against market research and positioning.
• Develops and manages brand guardian internal and brand ambassador programmes for increased endorsement and brand equality.

Advertising and campaign management:

• Develop, implement and monitors public relations plan.
• Develop and manages advertising strategy and plan (via traditional and digital channels) to boost public awareness and support any campaigns and brand assets as set out by annual marketing calendar.
• Drafts plan for campaigns, social media, blogs and video interviews that result in lead creation.
• Measures outcomes from campaigns and lessons learned, changing and improving as necessary.
• Ensures execution of special campaigns planned to support sales drive and lead creation.
• Sets objectives, budgets and project plans against each campaign.

Public Relations:

• Communication/PR strategy and maintenance and update of monthly PR plan
• Develop, implement and monitors public relations plan.
• Stakeholder Management
• Media Management
• Press releases
• Newsletter
• Development of content for industry publications
• Annual report administration
• PR reports (including reporting on effectiveness of campaigns in an effort to maximise results)

People Development;

• Develops and Manages departmental structure and creates job descriptions.
• Manages, motivates and supports team members, and provides skills development opportunities.
• Performs daily HR and performance management functions.
• Ensures adherence to all relevant company policies and procedures

Experience and Qualification/s required;

• Bachelor’s degree or Diploma in communications, marketing, journalism, public relations, or related area.
• 5+ years’ background in a similar position.
• Strong understanding of Marketing mix
• The experience of building targeted content is advantageous.
• Sound understanding of communication practices and procedures.
• Excellent communication skills.
• Ability to multitask and work well under pressure.
• Outstanding organizational and leadership skills. 

Knowledge, Skills and Abilities:

• Quality and detail orientation 
• Persuading and influencing 
• Client service orientation
• Creating and innovating
• Achieving personal work goals and objectives
• Entrepreneurial and commercial thinking
• Interpersonal sensitivity 
• Sound knowledge of writing for digital platforms and an inclination to drive digital solutions and find new and innovative ways to communicate. 
• Ability to track and monitor engagement rates, as well as the ability to read these and find ways to increase engagement rates. 
• Engaging with and working alongside Communication teams across Sanlam

Core Competencies;

• Cultivates innovation 
• Customer focus 
• Drives results 
• Collaborates 
• Being resilient  

Personal qualities;

• Organizational savvy 
• Manages complexity 
• Balances Stakeholders 
• Drives vision and purpose 
• Critical Thinking
• Complex communications
• Creativity
• Emotional Intelligence
• Productivity and Accountability
• A builder of teams that thrives