Senior Marketing Manager - General Entertainment at MultiChoice

Key Performance Objectives

Strategy and Execution

• Generate integrated and targeted content marketing strategies that grow market share and the brand’s reputation.
• Input in the development and implementation of a company-wide go-to-market plan, working with all departments.Ensure alignment of the business and brand objectives to increase awareness, consideration and brand loyalty
• Develop the value proposition for each campaign/show within the different MAH regions.
• Establish brands’ annual objectives, strategies, positioning, tactics, and measures.
• An understanding of all elements of the business (Value chain, distribution, etc.)
• Input in formulating, developing and implementing creative advertising, media, and promotional campaigns for channels.
• Obtain customer insight to identify and evaluate strategic and innovative marketing campaigns.

Operations Deliverables

• Evaluate market trends to maximise business opportunities and mitigate emerging issues/concerns
• Lead the development of creative briefs
• Manage ad agency performance and deliverables including briefing, and development of MAH regions creative assets. Evaluate market trends to address business opportunities and issues.
• Develop the core positioning and messaging for content within the MAH regions.
• Tracks and analyses content performance and trends in terms of viewership and channel performance.
• Constantly monitor performance of content and channels to ensure it meets company objectives
• Prepare and present regular feedback and performance reports.
• Lead marketing launch plans for a variety of content campaigns.

Relationships and Service Support

• Leverage external and internal networks to identify and optimise opportunities.
• Identify and analyze potential partner relationships for the content.
• Maintain close contact with Corporate marketing, Heads of Marketing, Channel Directors and MDs in the MAH regions to ensure alignment on plans.

Marketing Budget Management

• Manage annual marketing budget and forecasting activities
• Track and manage marketing spend for improved efficiency.
• Continuously identify areas for improved efficiency.
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances.

People Management

• Responsible for indirect team’s strength and performance level (attraction, selection, retention & development of Marketing team)
• Ensure alignment with team strength, performance and energy matching strategic requirements.
• Ensure direct reports live Company Behaviours
• Provide regular feedback with regards to the performance of marketing team members Provide coaching and mentoring to junior staff

Qualifications Essential:

• Diploma or Bachelor’s Degree in Marketing, branding or communication
• A Post Grad is preferred
• MBA advantageous 

Experience

• A minimum of 8 years marketing experience (or similar experience in commerce, business administration or sales
• 3 years of management experience
• Experience in the media and entertainment industry would be beneficialWorking experience in Africa would be beneficial