Senior Performance Creative Strategist at inBeat

About the role

• We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You’ll Do

• Lead the creative strategy and messaging across multiple paid social accounts: from brief through execution.
• Conduct performance-driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re ideally looking for

• Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.
• A strategic and creative mindset: equal parts intuitive and data-informed.
• Deep understanding of consumer behaviour, platform algorithms, and brand storytelling.
• A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.
• Confident leadership and communication skills, with the ability to inspire creative teams.
• Passion for mentoring and uplifting others and making the work better together.
• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
• You're not an asshole...

Nice if you have

• Fluency in written and spoken English is required.
• A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.
• Comfort with interpreting performance data to inform creative pivots.
• Experience collaborating across teams and disciplines in a fast-paced environment.