Senior Performance Marketing Specialist at Yoco

About the role

• The Senior Performance Marketing Specialist is responsible for planning, executing, optimising, and reporting on full-funnel performance campaigns across Meta, TikTok, and other emerging channels.
• This role plays a key part in driving high-quality acquisition and growing brand presence through creative iteration, audience experimentation, and strategic optimisation. As a senior team member, you’ll take full ownership of these platforms, working closely with content, design, and data teams to identify and scale opportunities.
• This role requires a blend of strategic thinking and deep executional expertise. You’re expected to proactively identify growth levers, stay adaptable as priorities evolve, and contribute to a high-performing, collaborative environment.

What you will be doing
Campaign Strategy, Planning & Execution

• Develop, execute and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms
• Translate business and growth objectives into clear, platform-specific strategies and tactics
• Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume
• Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals

Performance Analysis, Reporting & Optimisation

• Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality
• Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio
• Deliver actionable insights and performance reports that influence strategy
• Partner with the data team to enhance attribution accuracy and lifecycle analysis

Creative Collaboration

• Brief design and content teams on creative needs based on funnel stage and performance data
• Review and provide feedback on creative assets to ensure they align with platform best practices
• Lead creative testing cycles to identify high-performing messaging, formats, and placements

Continuous Learning & Channel Innovation

• Stay ahead of algorithm changes, privacy updates, and new ad formats across platforms
• Lead structured tests on audiences, bidding, and content to uncover new growth opportunities
• Evaluate and recommend new channels for experimentation and adoption where relevant

About you
Experience

• 5+ years of hands-on experience in paid social/performance/display marketing
• Deep experience running full funnel campaigns across Meta (Facebook, Instagram) and TikTok
• Proven experience driving acquisition and improving ROI through structured testing and optimisation
• Bonus: experience managing Google Ads campaigns

Education

• Bachelor’s degree in Marketing, Business, or a related field
• Meta Blueprint and TikTok Ads certifications are advantageous
• Ongoing upskilling in growth, analytics, or digital experimentation is a plus

Technical Skills

• Proficient in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of full-funnel marketing, audience segmentation, and performance metrics
• Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution
• Confident turning data into action through structured reporting and forecasting

Communication Skills:

• Clear, confident communicator with the ability to translate complex performance data into simple, actionable insights
• Comfortable collaborating across marketing, data, content, and design teams

Ways of Working

• Proactive, organised, and accountable
• Comfortable working independently with high levels of ownership
• Analytical and experimental, with a solutions-focused mindset
• Open to feedback, eager to learn, and adaptable in a fast-paced environment