The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the ...
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To develop, manage and execute against sales strategies by co-ordinating all Brand activities across all SABC platforms.
KEY ACCOUNTABILITIES:
Actively lead and manage in all platforms’ strategic planning processes; of particular importance is the responsibility for the development of an innovative sales approach that is consistent with each platform’s unique market positioning, competitive environment, and consumer offering.
Conduct business reviews to establish traction and performance of brands and various stations.
Establish an equitable budget for the brand managers
Contribute to the growth and development of all platforms brand by inputting into both marketing and programming strategies.
Continuously provide sales and trade marketing strategies, assistance and brand training to enable the Sales Executives to achieve the platform targets.
Ensure that all brand solutions are specific, relevant and targeted at various sales segments.
Present to clients and agencies to promote various brand solutions.
Manage the Segment Unit operating budget in such a manner as to encourage cost containment.
Ensure consistent achievement of revenue generation and market share growth objectives.
Ensure sustainable and profitable growth
Identify and develop bespoke/ non-standard feature by platform
Identify and develop new or lapsed client packages
Develop long term sponsorships packages
Defend and grow commitment business opportunities
Drive optimal sell out of inventory against revenue target
Ensure collaboration with other Departments to optimize sales objectives
Set guidelines to ensure optimized utilization of marketing and pricing strategy.
Ensure effective marketing of Sales to maintain credibility and visibility.
Ensure optimal utilization of research data to support decision making.
Review and Report on the overall performance of the segments in line with objectives and targets
Inculcate high performance culture and hold individuals accountable
Monitor, report on the operational risks and compliance.
Implement internal control measures to ensure good governance and compliance with SABC policies and procedures.
Oversee the management of Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
Monitor compliance in line with OHS Act.
Review and implement Risk Management Plan in line with organizational Risk Framework (COSO Model):
Governance and Strategy
Risk Mitigation Plan
Formulate Internal Control
Monitoring and Evaluation
Monitor execution of internal risk audits and address gaps and provide execution of mitigation strategies.
Evaluate all business plans against the Sales guidelines, policies and SOP’s.
Resolve audit findings, when applicable and recommended
Communicate with external and internal stakeholders, in order to ensure optimal delivery of Sales objectives.
Create and maintain cross functional communication with other Divisions.
Advance Company’s interest in all negotiations with external Stakeholders to maximise revenue generation.
Develop and Implement compelling and innovative client solutions.
Effective implementation of Performance Management System in accordance with organizational policy and procedures.
Ensure adequate staffing for workload, succession planning and effective leadership.
Effective briefing and communication with departmental staff.
Personal Development Plans (PDP) for all staff members.
Provide direction on the retention and attraction of staff
MINIMUM REQUIREMENTS:
Degree / National Diploma (NQF 6/7) in Marketing or relevant tertiary qualification (IMM, Vega, AAA)
8 years’ Sales experience in Media Environment of which 4 should be on middle Management Level.
Proven past achievements in sales management, negotiation ability and relationship building
5 years in media with exposure to all Platforms (Radio / TV)
At least 5 years sales experience
Experience in conceptualizing concepts/ideas that will deliver revenue results
Sales knowledge (pipeline management, target setting and team deployment)
Business planning and complexity theory
Budget management and forward scenario planning of cost and revenue budgets
PFMA and relevant national treasury regulations
Strategic management
Management information systems
Financial accounting standards
Scenario planning and Trend analysis
Understanding of the different role players within the broadcasting landscape
Project management
Understanding of applicable legislative frameworks and regulations
Comprehensive understanding of business principles relevant to sales management
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