Senior Specialist: Marketing at Absa Group Limited (Absa)

Job Summary

To provide advice and support in practice formulation and associated best practice improvement tactics; enabling the provision of specialist marketing expertise.

Job Description

Marketing Strategy: develop business unit market strategies to drive consideration and business outcomes.
Develop business unit marketing plans with a clear focus to meeting business objectives. 
Campaign proposition marketing execution: Develop 360 integrated marketing and sponsorship campaigns that change consumer perception, improve consideration and drive business outcomes.

Seasoned strategic marketing candidates. Develop integrated business unit marketing strategies for Retail and Business Banking that drive consideration and business outcomes. Comfortable in all aspects of marketing strategy and implementation including data, through the line marketing including digital ecosystems and support dynamic tracking and performance management. 

• Strong proficiency in integrated marketing (multi disciplines) strategy and performance
• Experience in GTM strategic principles on both renovation and innovation
• Data proficiency- comfortable with business and marketing strategic and operational measures and performance
• Lead marketing research projects end to end  – high degree of competence
• Comfortable  in media strategy, implementation and performance/ optimisation
• Working knowledge of Digital Marketing Strategy and Performance tracking
• Can drive marketing best practice and thought leadership

Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)