Senior Specialist: Martech Automation at Absa Group Limited (Absa)

Job Summary

• Absa is looking for a Senior Specialist: Martech Automation to define, build, and scale our marketing technology ecosystem—enabling hyper personalised client engagement, real time insights, and measurable commercial impact.
• In this strategic position, you will lead the design and execution of Absa’s MarTech vision, owning the architecture of platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, and cloud environments including AWS and Hadoop. Your work will enable advanced segmentation, lifecycle marketing, predictive analytics, and automated, high impact client journeys.
• You will collaborate across Marketing, Sales, IT, and Data Science, steering innovation through AI, automation, and data driven decision making—while ensuring robust governance, compliance, and platform reliability.

Job Description

Role

• Define and lead a bold 3–5‑year MarTech strategy driving digital maturity and commercial growth.
• Architect and operationalize Salesforce Marketing Cloud & Data Cloud to deliver personalized, insight‑driven journeys.
• Integrate cloud technologies (AWS, Hadoop) to support real‑time analytics and predictive modelling.
• Establish enterprise‑grade data governance that meets GDPR, POPIA, CCPA, and internal compliance standards.
• Own MarTech budgets, vendor relationships, and ROMI measurement.
• Champion Generative AI, automation, and predictive analytics across the marketing lifecycle.
• Streamline workflows to improve speed‑to‑market and enhance operational efficiency.
• Translate complex technology into clear business value for senior stakeholders.
• Build strong cross‑functional relationships and influence decision‑making across African and global markets.

Experience and Qualification

• Bachelor’s Degree (NQF7) in Marketing, Business, or related field; Postgraduate/MBA advantageous.
• 8–10 years of marketing experience in financial services, fintech, investment banking, or other regulated sectors.
• 7+ years’ leadership experience in MarTech/AdTech ecosystems.
• Deep expertise in Salesforce (Marketing Cloud, Data Cloud), AWS, Hadoop, and automation frameworks.
• Proven success delivering measurable commercial outcomes through marketing automation.
• Strong understanding of data privacy, governance, and compliance.
• Experience working in agile, cross‑functional environments.

Education

• Bachelor's Degree: Marketing, Master's Degree: Digital Marketing and Emerging Technology, Postgraduate Degrees and Professional Qualifications: Business, Commerce and Management Studies

End Date: February 27, 2026