SEO Manager at Regus

Job purpose

This person is responsible for developing and implementing our SEO strategy to significantly boost visibility and traffic to all IWG’s multi-brand portfolio of websites. Success will be measured through increasing web SEO ranking by keyword cluster, and the corresponding impact on traffic measured all the way through to deals and revenue.

Job scope

By keeping up to date with advances in search algorithms and working collaboratively with other teams, including Marketing. You will set goals for sustainable growth. Specific duties will include;

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive websites traffic.
• Conduct keyword research, analysis, and selection to optimize website content and meta data for target keywords.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into website design and content creation.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Search Console, and SEMrush to identify areas for improvement.
• Be the key contact with our SEO agency and work closely with them to coordinate strategy implementation, performance monitoring, and optimization efforts.
• Stay updated on search engine algorithms, industry trends, and best practices to continuously optimize SEO strategies.
• Provide regular reporting and analysis on SEO performance metrics, including keyword rankings, organic traffic, and conversion rates

Background and experience

• Previously developed and implemented a SEO plan that significantly improved traffic to websites and rankings.
• High drive, tenacious and excellent communication skills.
• Works collaboratively with colleagues from other teams to deliver results.
• Able to work independently.
• Resilient and self-motivated.
• Ambitious and career motivated.
• Strong analytical skills.