We are a business that is passionate about the outdoors, and gear that allows you to explore Mother Nature in comfort and safety.
We own and distribute brands that produce technical gear, designed to work when you need it most. Our brands include First Ascent,
Capestorm and BBB. Each brand is independently managed through the design, production and marketing...
Read more about this company
As a person that is well versed in CMS E-Commerce platforms, paid media and SEO, and has a passion for all things digital, you will be responsible for executing the Paid Social and SEO/SEM strategy for the various Performance Brands e-commerce stores.
Responsibilities
Management of SEO, Google Ads and Meta Ads accounts
Implementation of SEO, PPC strategies according to product, category and campaign objectives
Conduct thorough keyword research and analysis
Optimise website content, including meta tags, headings, and image alt text, to improve search engine visibility and rankings.
Implement best practices for on-page SEO, and develop and execute strategies for acquiring high-quality backlinks from authoritative websites to improve domain authority and search rankings.
Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user intent.
Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user intent.
Monitor paid media budgets, allocate funds effectively, and adjust bidding strategies to meet campaign objectives and targets.
Analyse campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights for optimisation.
Preparing detailed analytics reports and providing feedback on the success or failures of strategies, and ideas of where to optimise further
Requirements
Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a Paid Social and SEM role
Relevant academic background in digital marketing and Google certifications, or related programs
Proven track record of successful Paid Social & Google Campaigns
Adept at managing multiple brands channels across multiple categories
Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc
Skilled in Google Ads, Meta Business Manager, Google Analytics, SEMRush and other SEM tools
Skilled in SEO/SEM research, strategy development and implementation
Excellent reporting, copywriting and communications skills
Detail focused, strong problem-solving, analytical and trouble-shooting skills
Well organised with the ability to multitask in a fast-paced environment
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