Current Openings at Performance Brands (Pty) Ltd

• An opportunity has become available within our Design team for a talented, highly motivated Designer who has the ability to create functional, leading sportswear apparel that is aligned with market trends and meets the end consumer’s needs. The ideal candidate should be passionate about technical apparel, have good organisational skills, work well collaboratively within a team, be detail-oriented and deadline driven.
• As a Junior Designer, you’ll play a crucial role in staying ahead of market trends and developing design concepts that align with the brand’s vision and end consumer’s needs.

Responsibilities:

• Research and analyse trends in sporting apparel in terms of styling, fabric and technology innovation, and colour
• Create innovative, functional designs, mood boards, colour palette and design direction for seasonal ranges
• Develop detailed spec packs and update them throughout the development process
• Drive the product development lifecycle adhering to quality standards, fit and costing framework
• Fabric and trims sourcing
• Cross collaboration with our product development team and production team to ensure timely delivery of collections
• Maintain a close working relationship with key retail partners and suppliers to achieve business strategy
• Weekly manufacturing facility visits

Required attributes, skills and qualifications:

• Relevant Design qualification
• Strong organisational skills and attention to detail
• Proficiency in Adobe Illustrator and Microsoft packages
• Technical expertise (knowledge of fabrics, construction techniques and performance features)
• Problem Solving
• Deadline driven
• Passion for sports and understanding of performance fabrics
• Team player and eagerness to learn

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Job Description

• As a person that is well versed in CMS E-Commerce platforms, paid media and SEO, and has a passion for all things digital, you will be responsible for executing the Paid Social and SEO/SEM strategy for the various Performance Brands e-commerce stores.

Responsibilities

• Management of SEO, Google Ads and Meta Ads accounts
• Implementation of SEO, PPC strategies according to product, category and campaign objectives
• Conduct thorough keyword research and analysis
• Optimise website content, including meta tags, headings, and image alt text, to improve search engine visibility and rankings.
• Implement best practices for on-page SEO, and develop and execute strategies for acquiring high-quality backlinks from authoritative websites to improve domain authority and search rankings.
• Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user intent.
• Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user intent.
• Monitor paid media budgets, allocate funds effectively, and adjust bidding strategies to meet campaign objectives and targets.
• Analyse campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights for optimisation.
• Preparing detailed analytics reports and providing feedback on the success or failures of strategies, and ideas of where to optimise further

Requirements

• Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a Paid Social and SEM role
• Relevant academic background in digital marketing and Google certifications, or related programs
• Proven track record of successful Paid Social & Google Campaigns
• Adept at managing multiple brands channels across multiple categories
• Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc
• Skilled in Google Ads, Meta Business Manager, Google Analytics, SEMRush and other SEM tools
• Skilled in SEO/SEM research, strategy development and implementation
• Excellent reporting, copywriting and communications skills
• Detail focused, strong problem-solving, analytical and trouble-shooting skills
• Well organised with the ability to multitask in a fast-paced environment