SEO Site Manager ZA at Sporty Group

What you’ll be doing  

• Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
• Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
• Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
• Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
• Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
• Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
• Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
• Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
• Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
• Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.

What you’ll bring  

• Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you’ve delivered and the impact it generated.
• Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
• Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
• Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
• Hands-on experience working with content management systems.
• Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
• Advanced or Native fluency in English 
• Experience within an iGaming environment.
• Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
• Working experience with Jira, Trello or Asana.

Tech Stack / Role-Specific Tools

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• Ahrefs / SEMrush / Mangools / Sistrix / Wincher 
• Screaming Frog
• WordPress or other CMS
• Excel / Google Sheets for analysis and reporting
• BI tools: Metabase/Tableau/Power BI
• Project Management tools: JIRA/Trello/Asana

Even better if   

• Hands-on experience with AI-powered search, AI visibility, AEO/GEO.
• Experience working with CMS platforms beyond WordPress.
• Experience working within regulated markets.
• Working knowledge of HTML.

What’s in it for you:

• Competitive salary + individual performance-based bonuses every quarter - Be rewarded for your impact with a competitive salary and quarterly performance incentives.
• 20 days annual leave + public holidays - Take the time you need to rest, recharge, and maintain a healthy work-life balance.
• Referral bonuses & flash bonuses - Receive additional rewards for referring top talent and being recognized for outstanding contributions.
• Top of the line equipment - Work with premium tools and technology designed to support high performance from day one.
• Monthly team building activities & annual global gatherings - Stay closely connected through regular team experiences and an annual global company meetup hosted across different international locations, fostering real in-person connection and cultural exchange.