SEO Specialist at Pavago

About the Role

• We’re hiring an SEO Specialist to drive organic growth, search rankings, and inbound traffic across high-impact websites.

This is a hands-on, execution-focused role where you’ll own:

Technical SEO performance

• Keyword strategy and content optimization
• Site health and crawlability
• Organic traffic and ranking growth
• If you’re experienced with SEMrush, Ahrefs, Google Analytics, and technical SEO audits, and you enjoy turning data into measurable growth, this role is for you.

What You’ll Do
Keyword Research & SEO Strategy
Conduct in-depth keyword research using:

• SEMrush, Ahrefs, Google Keyword Planner

Map keywords to:

• Search intent
• Funnel stages
• Build content strategies aligned with organic growth goals
• Identify ranking opportunities and content gaps
• On-Page SEO Optimization

Optimize:

• Meta titles & descriptions
• Headings (H1–H3)
• Internal linking
• URL structure
• Implement schema markup (structured data)

Ensure content is:

• SEO-friendly
• High-quality and readable
• Perform content audits and recommend improvements
• Technical SEO

Run audits using:

• Screaming Frog, Sitebulb, SEMrush

Identify and fix:

• Crawl errors
• Indexing issues
• Broken links
• Duplicate content

Improve:

• Core Web Vitals
• Page speed
• Mobile performance

Manage:

• XML sitemaps
• robots.txt
• Canonical tags
• Off-Page SEO & Link Building
• Develop ethical link-building strategies:
• Guest posting
• PR outreach
• Partnerships
• Monitor backlink profiles
• Identify and disavow toxic links
• Analytics & Reporting

Track:

• Keyword rankings
• Organic traffic
• Conversions

Use:

• Google Analytics
• Google Search Console

Build dashboards in:

• Looker Studio, Power BI, or similar tools
• Deliver weekly/monthly reports with clear insights
• Collaboration

Work closely with:

• Content writers
• Developers
• Marketing teams

Provide SEO input for:

• Website redesigns
• Migrations
• New launches

What Makes You a Great Fit

• Strong balance of technical SEO + content strategy
• Data-driven with ability to turn insights into action
• Proactive and up-to-date with algorithm changes
• Strong communicator across technical and non-technical teams
• Detail-oriented with strong execution discipline

Requirements

• 2+ years of SEO experience
• Proficiency with:
• SEMrush, Ahrefs, Screaming Frog
• Google Analytics, Search Console
• Strong understanding of:
• On-page SEO
• Technical SEO
• Off-page SEO
• Experience with CMS platforms:
• WordPress, Webflow, Shopify

Nice to Have

• Experience ranking for competitive keywords

Knowledge of:

• Schema markup / structured data
• Advanced technical SEO audits

Experience with:

• International SEO / multi-language sites
• Background in SaaS, e-commerce, or content-driven businesses
• Tools & Tech
• SEMrush / Ahrefs
• Google Analytics / Search Console
• Screaming Frog / Sitebulb
• Looker Studio / Power BI
• CMS platforms (WordPress, Webflow, Shopify)

What Success Looks Like

• Growth in organic traffic and impressions
• Improved keyword rankings (Top 3 / Page 1)
• Increased organic conversion rates
• Reduced technical SEO issues
• Strong ROI from SEO initiatives