SEO Specialist at Salt South Africa

Responsibilities:

• Develop and execute effective SEO strategies
• Coordinate with web developers, content writers and marketing team
• Conduct keyword research and optimization
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate etc.
• Build systems, process and best practices to ensure that all content is optimized for SEO
• Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings within SEO
• Create reports to understand SEO strategy performance and create plans for improvements

Qualifications:

• Relevant tertiary education
• Proficiency in using SEO tools like Google Analytics, Adobe Analytics, SEMRush, Google Search Console, Screaming Frog, etc.
• Clear verbal and written communication skills in SEO, marketing strategies, and tactical recommendations