Site Merchandising Manager at Massmart

Summary:

• Oversee the categories that are available on the E-Commerce platform. Responsible for guiding the development of product content in categories and ensuring an efficient administration system is in place. Meet sales and profitability targets through promotions and product mix.

FUNCTIONS / RESPONSIBILITIES:

• Category Development
• Identify and prioritise core categories
• Identify and manage ranges that should not be part of assortment – not aligned with Makro’s positioning and CVP
• Encourage the growth of the number of products within the different categories according to strategic priorities
• Contribute to the development of the E-Commerce and Merchant strategies
• Understand competitors, suppliers and interdependent strategies in the online marketplace
• Category Management
• Develop and update the overall strategy for online product categories
• Coordinate category based promotions in conjunction with the merchandising and marketing function
• Assess the short and long-term category needs of the E-commerce business
• Research new product options that could be added to categories to drive sales and achieve targets
• Provide input to strategic decisions that affect the functional area of responsibility
• Category Marketing
• Create retention strategies to attract consumers to the web
• Develop measurable campaigns with all stakeholders of the business
• Monitor SEO results and Google campaigns
• Provide team with insights on digital marketing trends
• Category Administration & Revenue
• Responsible for ensuring that the product database is kept up to date
• Ensure queries from relevant functions on market place vendors, content, campaigns are resolved in time
• Authorise tasks, sharing of information and problem solving necessary to meet departmental deadlines
• Develop sales targets for all categories
• Introduce new revenue channels within the categories
• Content Management
• Develop and continuously update the product content style guide to ensure it is relevant at all times
• Budgeting & Revenue
• Give guidance on the development of the budget 
• Achieve budgeted sales targets and budgeted gross profit for cost centres
• Track overall sales performance within all product categories and develops incentive programs within company policies to ensure year-to-year sales growth while maintaining category margins
• Develop and meet yearly financial budgets and goals
• Analytics & Reporting
• Validate category insights and consider proposals provided by the team 
• Analyse category data, develop reports to keep internal business partners and management updated on the health of merchandise products and programs
• Stakeholder Engagement
• Liaise with key internal and external stakeholders cross-functionally

Requirements:

Minimum Academic, Professional Qualifications and Experience required for this position 

Qualifications:

• A bachelor’s degree or equivalent in Commerce or Marketing

Experience:

• At least 5-8 years of experience in sales, operations and/or marketing
• Familiar with a variety of the field’s concept, practices and procedures
• E-Commerce experience

Competencies and Skills

• Network internally and externally
• Strong Administration Skills
• Planning, organising and control
• Management skills
• Analytical skills
• Negotiation skills
• Attention to detail
• Communications