Transnet is the largest and most crucial part of the freight logistics chain that delivers goods to each and every South African. Transnet freight rail has approximately 38 000 employees, who are spread throughout the country. Transnet Limited, operating and controlling South Africa’s major transport infrastructure, is also responsible for ensuring that the country’s transport industries operate according to world-class standards. Transnet forms an integral part of the Southern African economy.
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To provide strategic leadership in the development and management of the organisation’s brand and marketing and corporate event function
To ensure a strong, consistent corporate identity that enhances reputation, strengthens stakeholder engagement, supports market positioning, and advances organisational objectives.
The role drives integrated marketing communication, branding, and event strategies that position the organisation effectively across key markets and stakeholder environments while aligning with corporate strategy and values.
Position Outputs
Brand Management and governance: Develop and institutionalise comprehensive brand strategy that strengthens brand equity visibility, and organisational positioning. Establish and enforce brand governance frameworks, standards, and guidelines to ensure consistent application across the organisation and external partners. Integrated Marketing Strategy:Lead the development and execution of integrated marketing strategies aligned to organisational priorities, commercial objectives, and stakeholder engagement goals.Translate business strategy into targeted marketing initiatives that enhance organisational competitiveness and reputation. Campaigns and Programme Management: Direct the planning and delivery of integrated marketing campaigns, across digital, print, media, and experiential platforms to maximise reach, engagement, and impact. Ensure campaigns are insight-driven, measurable, and aligned with brand positioning
Corporate Events and Experiential Marketing:Provide strategic oversight of corporate events, exhibitions, launches, conferences, and stakeholder engagements as platforms to enhance brand visibility and organisational reputation. 8. Ensure events support strategic messaging, stakeholder positioning, and brand experience objectives. Establish governance and standards for event management across the organisation to ensure consistency, quality, and brand alignment. Market Intelligence and Insights: Drive the use of market research, stakeholder insights, and performance analytics to inform marketing and brand strategies. Monitor industry trends and competitive positioning to identify risks and opportunities.
Digital Brand Presence Provide strategic oversight of digital marketing initiatives to strengthen online visibility, stakeholder engagement, and brand relevance across digital platforms. Ensure optimisation of digital channels through performance monitoring and continuous improvement.
Stakeholder and Partnership Alignment: Collaborate with internal business units, operating divisions, and corporate functions to align marketing and event initiatives with organisational priorities. Manage relationships with brand and advertising agencies, event partners, and service providers to deliver integrated brand and marketing solutions. Performance Measurement and Leadership Establish performance measurement frameworks to assess marketing, brand, and event effectiveness and return on investment. Lead and develop the brand, marketing, and events team while managing budgets, resources, and service providers to deliver high-performance outcomes.
Qualifications and Experience
Qualifications, Experience & Inherent Job Requirements: Bachelor’s degree in Marketing, or Communication, Brand Management or a related field. A minimum of 7-10 years of experience in brand management, marketing or integrated communication. At least 3-5 years in a senior management role. Experience overseeing large-scale corporate events or experiential marketing initiatives will be advantageous. Certificate in Copy Writing, Creative Writing or Languages Project Management, Event Managements or Leadership programmes will be an added advantage Skills Required: Strong understanding of branding, marketing principles, and market dynamics. Proficiency in digital marketing and integrated campaign management Event strategy and experiential marketing oversight. Excellent leadership and team management skills. Exceptional communication and interpersonal skills. Strong analytical and problem-solving abilities. Ability to think strategically and execute effectively. Strategic planning and execution capability.
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