Snr Manager: Property Marketing & Advertising at Telkom

Core Description    
Responsible for managing development and the execution of a wide range of information materials for external and internal audiences in real estate space. Establish and maintain corporate identity, design standards and policies. Manage staff of professionals plus freelance designers and consultants. Work with other units on marketing and advertising projects and programmes. Oversee and execute the outofhome (OOH) strategy
which entails developing and rolling out of the next generation outdoor advertising media products as an alternative revenue stream given the significant infrastructure portfolio. 

Competencies    
Functional Knowledge

• Corporate Real Estate product offerings; NonGLA exposure and management;
• Market research practices and techniques; Principles, practices and techniques of marketing strategies;
• Budget and cost analysis experience/ Financial management; Social media platforms; Project management; Outdoor media advertising;
• Running large scope projects with crossfunctional departments and teams in public and private spaces;
• Customer analytics and dynamics (behaviours/ needs); Customer segmentation; Management; Segmentation; Competitor propositions

Functional Skills

• Strategic thinker, Analysing data; Proficient computer skills; Interpersonal skills;
• Business Plan Formulation; Marketing Techniques; Conflict Management; Negotiation Techniques; Communication (verbal/ written);
• Presentation techniques; Conceptual Ability; Creative; Team leadership; Relationship management

Functional Attitudes

Decisive; Accurate; Initiative; Proactive; Customer Focused; Assertive; Integrity; Independent; Adaptability; Integrity; People Orientated; Professional; Results driven; Personal values to align with Telkom Values

Job Responsibilities    

• Conduct market research to identify focus areas and draw meaningful conclusions from data
• Develop real estate marketing and advertising strategy
• Manage the Outdoor media advertising programme of Gyro
• Work with crossfunctional teams on marketing and advertising strategies that deliver solutions to the business
• Develop and manage vendor relationships.
• Develop and execute digital content, retention, and attraction strategies
• Create advertising plans and content to impact target demographics
• Design and prepare advertisements for target markets
• Test concepts and review results with internal/external service providers
• Test advertising ideas repeatedly and often to measure effectiveness
• Negotiate advertising contracts and rates with agencies / service providers
• Management of nonGLA environments
• Establish and maintain Stakeholder relationships in both public and private sectors
• Leverage tech capabilities within Telkom Groupexploit the IOT ecosystem
• Identify gaps and opportunities in underserved markets and address
• Focus on undersupplied outdoor media formats (large format, iconic, towers and digital) for impact
• Form strategic relationships with existing media owners for coverage
• Carve out own niche using the group#s capabilities and strengths

Finance Management

• Maintain the advertising budget, and make sure each campaign is a success
• Ensure that advertising campaign budgets are delivered in a costefficient manner
• Leverage marketing budgets of Telkom Group and commercial partners in addition to external revenue

Required Certification    
None

Qualifications    

• 3 year degree/ diploma in Marketing, advertising, communications or related fields (NQF level 6). Possession of postgraduate qualification/s in Marketing & Advertising will be an advantage.

Experience    

• 7 years experience in various forms of marketing and communications, at least 2 of which should be in management position

Special Requirements    

• Driver's license
• Ability to work extended hours
• Knowledge of retail and commercial property marketing management
• Property development marketing (advantageous)

Closing Date: 4th, March 2022