Social Media Content Producer at GVI

What you will do

• Be one of our internal experts on organic social media content, platforms, developments and trends
• Bring the latest insights and best practices to GVI to help grow our social reach and engagement
• Create content to maximise our audiences on Instagram, TikTok, Facebook, LinkedIn and Twitter, with a special focus on rapid expansion on Instagram and TikTok
• Collaborate with our Video Strategist to develop social video content, particularly for Instagram, TikTok and YouTube
• Contribute to social media strategies to roll out channel strategies, major stories and campaigns
• Stay on top of emerging and as yet unutilised platforms at GVI (like Discord) and be ready to create quickly when it’s right
• Actively monitor social media for breaking news and trending topic opportunities and respond by generating, editing, and publishing content to join these conversations quickly
• Be proactive with suggesting and testing new content ideas and formats to help drive rapid growth and engagement
• Uphold GVI’s ethics and values in all content created
• Support, train and advise GVI staff on social media best practices when required
• Engage with GVI staff to generate content
• Be immersed in our audience demographic – Gen Zers predominantly in the UK and US – so you speak their language authentically and create content that resonates with them
• Be passionate about all things GVI and content our audience is sharing, liking, recommending and talking about
• Pull and analyse social data, and generate reports to demonstrate ROI
• Support the Community Manager to elevate GVI’s customer service on social when required
• Support the PPC Specialist and wider marketing team on content tasks that could fall outside organic social media
• Work closely with the Social Media Strategist, Social Media Community Manager and Digital Marketing Intern to ensure GVI’s social presence is supporting our marketing goals

What you will need

• Extensive knowledge of Instagram, Facebook, LinkedIn, Twitter and YouTube as well as a familiarity with other current and emerging digital platforms like TikTok and Discord
• Excellent attention to detail and understanding of how people interact with content on different social platforms
• Excellent understanding of a Gen Z audience, specifically US/UK
• Excellent instinct to spot stories – able to jump on trends and conversations quickly
• Great visual eye for briefing and reviewing design and video
• Ability to write sharp, clean copy
• Organised, efficient, and with good attention to detail
• An appreciation for the complex issues that surround working in a social enterprise – you must be able to join conversations around conservation, social justice and identity politics among others in ways that represent GVI’s ethics

Skills and qualifications:

• 3+ years’ experience working on social media campaigns
• Extensive experience working in Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube
• An excellent portfolio of work
• Degree or diploma in digital marketing, communication, advertising, design or similar
• Experience with scheduling and reporting tools – social listening is advantageous