Social Media Manager - Cape Town at Dentsu Aegis Network SSA

Job Description:

Requirements:

• Have at least 2 years’ experience in social media content creation and community management and preferably in a client-facing role
• Display good knowledge of the nuances and formats of each major social media channel
• Solid experience with key measurement, scheduling and reporting tools (Sprout Social, Brandwatch, etc) as well as native tools and a good understanding of how to measure and track brand-specific KPIs
• An excellent understanding of digital and social media trends and audiences in South Africa
• Excellent copywriting skills
• Understanding of brand voice and tone and have the ability to switch seamlessly between brands
• The ability to interpret a client brief into copy that delivers on objectives
• A passion for learning and problem solving, and hungry for growth

Key responsibilities:

Strategy and content creation:

• Stay abreast of current social media trends and technologies and constantly seek opportunities to build brands’ social media presence, proactively initiating solutions based on platform and audience trends
• Pro-actively look for tactical opportunities that align with brands
• Create lo-fi video content, such behind-the-scenes magazine shoots
• Write on-message content for all social platforms, ensuring all copy is delivered within stipulated deadlines and to a high standard
• Brief designers and work collaboratively with art director to ensure social media best practice is applied to all creative assets
• Consult with internal teams on social media best practice, in particular with editors and designers in order to:
• Provide effective solutions for content optimisation
• Create world-class content that’s informative and appealing
• Mentor junior copywriters and interns on how best to write for and
• use various social media platforms

Community management:

• Oversee and grow social communities and user-generated content elements
• Schedule and publish posts accurately and timeously
• Ensure customer queries are responded to within escalation protocols, turning customer comments into conversation

Reporting and analytics:

• Compile and analyse social media reports, using native tools and paid-for platforms, and report back with actionable, tangible results and insights to client, partners and internal teams 
• Ensure that the social media platforms are meeting and exceeding KPIs
• Look for new opportunities continually improve and grow
• Liaise with relevant suppliers and partners, including building and maintaining close relationships with paid media agencies