Social Media Manager at Gcubed Boutique Recruitment

The Role

An incredibly diverse health food brand seeks a creative Social Media Manager to be responsible for the social media content and community management, while also contributing broader creative ideas across 4 brands.

You will need to have experience in creating content across 2 or more different brands and understand how to adapt content, tone of voice etc. Somebody with a fine art / advertising / creative background would be ideal. 

Main Responsibilities include:

Creating and disseminating digital content for 4 brands by:

• Developing strategic content that articulates the various brands’ voices & strategies
• Actively grow the social media followings for all 4 brands
• Management of social media channels, and executing brand content in social channels

Duties:

• Developing strategic content that articulates the various brands’ voices & strategies:
• Works closely with Marketing Manager to define and maintain the 4 brands’ voices.
• Works cross-functionally, specifically with NPD and supply chain teams to produce content campaigns that seamlessly weave narratives around seasonal and other offerings, suppliers and sourcing, sustainability, etc.
• Collaborate with the Marketing Manager and Marketing Assistant to create campaigns to support seasonal product launches, new store openings, promotions, partner activities, CSI and other campaigns.
• Actively grow the social media followings for all 4 brands:
• Implement creative social media campaigns to grow social media following
• Strategic use of influencer marketing to grow reach, awareness and social media following (conceptualization, management and execution of influencer campaigns)
• Proactive community management with following to drive engagement
• Management of social media channels, and executing brand content in social channels:
• Posting content at relevant times to maximise reach and engagement
• Community management on social media channels, including liaising with the customer care team to ensure the satisfactory resolution of customer complaints flagged on social media channels.
• Understand how social media channels fit into the various brands’ digital ecosystems
• Understand ROI of efforts; report on channel results and performance in a manner that is relevant, meaningful, actionable and understandable

Requirements:

• 2 - 4 years relevant experience, including proven experience with Facebook, Twitter & Instagram
• Degree or diploma in Marketing, Advertising or Social Media
• Editorial skills
• Content development
• Copywriting
• Trend conscious
• In depth knowledge of all social media channels incl. Facebook, Twitter, YouTube and Instagram
• Understanding of channel best practices and ability to apply them
• Good technical understanding and able to pick up new tools quickly
• An understanding of paid media
• Up to date with all new developments in the industry