Social Media Manager at Kaelo

Job Description
The Social Media Manager is responsible for developing and implementing our Social Media Strategy to increase our online presence, manage our brand perception and improve our marketing and sales efforts. They are responsible for the planning, execution, and reporting of all our Social Media activities as well as interacting with customers and dealing with the comments and questions that occur across these channels.

KEY OUTCOMES

Brand management:

• ·Ensure content is aligned to our Marketing Strategy and Communication Guidelines.
• ·Create and implement social media strategies
• ·Create actionable plans to grow and maintain followers
• ·Assist with the social media yearly planner and manage execution.
• ·Oversee day-to-day management of content and ensure brand consistency

Communication and content:

• ·Manage all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• ·Stay up to date with the latest social media best practices and technologies
• ·Ensure brand consistency in copy through tone of voice and terminology
• ·Collaborate with suppliers and internal teams to generate and approve content.
• ·Ensure content is written for all audiences, is accurate and consistent.
• ·Responding to all the comments, questions, mentions on all our social media & digital platforms.
• ·Managing Complaints and Escalations.

Quality Assurance & Risk Mitigation: 

• Assist with the quality assurance of content ensuring it is in line with Corporate Identity Guidelines, Legal and Compliance requirements to ensure that we produce high-quality and error-free collateral and manage our brand reputation & risk mitigation.

Measure Marketing Impact: 

• Define social media KPIs. Ensure all Social Media interactions are tracked, analysing and highlighting effectiveness and reporting performance and key trends to business.

Governance: 

• Participate in necessary forums and ensure that requests by business are managed, in line with the strategy and prioritised.

Qualifications

Required

• ·3-5 years of social media management experience
• ·Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google, Hellopeter and other social media best practices
• ·Excellent interpersonal and communication skills
• ·Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach
• ·Social Media Strategist using social media for brand awareness and impressions
• ·Good understanding of social media KPIs
• ·Excellent multitasking skills
• ·Critical thinker and problem-solving skills
• ·Excellent time-management skills
• ·Team player

Preferred

• The ideal candidate will also have experience in copywriting, blogging and/or digital PR.
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Experience with doing audience and customer persona research

EDUCATION: QUALIFICATIONS - ACCREDITATIONS WITH PROFESSIONAL BODY REQUIRED

• Relevant qualification in business, marketing, journalism, public relations, or related field.

TECHNICAL SKILLS OR KNOWLEDGE

Required

• Social Media Platforms & Analytics
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred

• Proficient in using multi-social posting programs such as Hootsuite

Additional Information

• Accountability
• Action Orientated
• Collaborative 
• Communication & Writing Skills 
• Manages Complexity
• Resourceful and Problem-Solving Skills 
• Creative Thinking
• Decision Making Skills 
• Efficient and Effective Mindset
• Planning and Organisation 
• Resilient and Adaptive 
• Sincere and Values Orientated