Social Media Manager at TransUnion

About the job

Main Purpose of Role

• Partner with global consumer teams to define performance-driven social media strategies.
• Align global social media efforts, across various teams and geographies to grow the brand.
• Develop and execute global and regional consumer campaigns, end-to-end.
• Establish an impactful social media presence across owned, earned and paid media.
• Develop a clear understanding of our audience behaviors across a variety of social channels.
• Understand the dynamics around social care and work with dedicated support teams as part of an omnichannel strategy.
• Understand, measure, and improve our social engagement.

Key Tasks and Accountabilities

• Collaborate with teams in the US and internationally to develop strategies and tactics that support the needs of different regions.
• Communicate with international teams on governance, best practices and deliverables.
• Help scale our efforts by creating templates and aid in the standardization of formats, tools, etc.
• Lead A/B testing across all consumer-facing social media channels.
• Assist local market teams with campaign ideation and development, and raise the visibility and impact of their work to other teams worldwide.
• Work cross-functionally (creative, support, product, brand) to educate teammates and put our best foot forward to meet awareness, acquisition, and engagement goals.
• Be fluent in the latest features and trends across channels.
• Create and maintain a content calendar with a good, consistent cadence of posts.
• Publish/schedule social media posts through Sprinklr, our social media management tool.
• Set up and manage paid campaigns across social media channels.
• Monitor inbound social and take advantage of Sprinklr’s listening capabilities, and use these insights to create insight-driven campaigns.
• Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on-time delivery of campaigns.
• Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience.
• Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc.
• Propose, adopt and work with new platforms and approaches as required.
• Ensure social content aligns with our style guides and always ties back to our brand messaging.
• Strictly follow and manage social media processes and policies.
• Create social media measurement dashboards and reports that highlight performance metrics and key outcomes, including ROI metrics.
• Additional Job Description
• Additional Job Description

Skills - Essential

• Strong communicator with an appreciation and knowledge of the role organic and paid social media plays in the wider marketing function.
• Social media native, with strong interest and skills in social media community management, content planning and distribution (organic and paid).
• Proven, relevant digital content generation abilities.
• Well-developed stakeholder engagement skills.
• Experience in setting-up, monitoring and measuring paid social media campaigns, across social media channels.
• Ability to develop exceptional digital creative, with a clear vision for how it can be used.
• Proactive approach to projects and introducing new ways of working.
• Exceptional writing skills and ability to translate complex topics into simple, digestible, audience-oriented copy.
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment.
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally, and cross-regionally.

Skills - Preferred

• A good understanding of wider digital marketing principles.
• A strong interest in using technology and software to increase efficiency.
• An appreciation of visual communication.
• An appreciation of digital, social and content strategies.

Academic and Professional Qualifications

• Degree educated.
• At least 5 years experience working within a social media or content marketing role, preferably in a global team.