Social Media Marketing Leader at Aramex South Africa

Job Description
The Social Media & Content Manager will…

• Lead our Social agency on implementing, managing and monitoring the social media strategy for the global Aramex business, both B2B and B2C
• Analyze engagement data through monitoring tools and identify trends in customer interactions to plan digital campaigns that further build our community online
• Work together with the Senior Marketing Campaigns Manager on defining and executing a roadmap of strategic localized content to help achieve the defined business goals in a multitude of markets
• Oversee and direct the delivery of our local Marketing Executives around the globe
• Manage Brainstorm social content that is relevant and engaging and be the go-to person globally for any other tasks required for Social
• Provide the creative team with regional and local insights helping make our social content as relevant and engaging as possible
• Draft creative briefs and ensure all information needed is included before sharing with the team
• Stay up to date with the latest technology, trends and best practices in social media
• Reporting: research competitors, present and share ideas, results and gap analyses on social
• Design, prioritise and execute specific activities and social campaigns with the support of the central marketing team
• Research influencers and brief agencies on upcoming campaigns

Actions:

• Give strategic and creative input during prep phase of social campaigns
• Recommendations to central marketing and product teams for content improvements
• Regularly re-visit our on-going strategy for Social Media
• Manage 3rd party relationships with  social, content & influencer agencies

Job Requirements - Experience and Education

• At least 5 years in social media and content creation
• Degree in marketing, digital technologies or similar relevant field preferred but not essential
• Experience with Sprinklr is an advantage
• Excellent communication skills, both written and spoken, in English (Arabic an advantage)

You’ll enjoy and succeed in this role if you have….

• In-depth knowledge of social media and what makes good content great, so our followers engage with the Aramex brand to the max
• Sense of ownership and pride in your performance and its impact on company’s success
• Creative ideas and you excel working as a team
• Good time-management skills
• Great interpersonal and communication skills
• Outstanding all-round understanding of marketing, content, partnerships, events + influencers