Social Media Specialist - JHB at The Citizen news

Main Responsibilities

• Social media management and facilitation to increase brand awareness and brand loyalty and drive Pageviews and traffic to The Citizen’s website.
• Effectively leverage social media platforms to reach a wider audience and enhance the overall online presence of The Citizen.
• Increasing audience engagement: Engage with the audience through social media platforms to build a loyal following and increase interaction with news content.
• Work with the editorial and advertising teams to generate content for social media platforms.
• Monitor news/trends/competitors.
• Ensure that social media platforms stay up to date with relevant, goal driven content.
• Analyse and compile reports to monitor and improve the performance of all social media channels.
• Use analytics tools to determine what works and what doesn’t on our social media pages.
• Adhere to algorithm specifications / requirements on the social media platforms.
• Identify and use the best keywords in posts to increase awareness of The Citizen’s stories.
• Track trends and news across social media platforms to discover articles, videos, topics etc. that could be used on the Citizen.co.za.
• Post live reports, updates, videos, photos on social media channels as events are taking place.
• Community management

Core Competencies:

Knowledge/Experience

• Matric/Grade 12
• An appropriate Bachelor’s or higher degree
• Proven, related, work experience

Attitude

• Ability to work under pressure
• Willingness to learn
• Detail-oriented
• Self-motivated
• Dynamic, adaptable and flexible
• Deadline driven
• Team player
• Excellent writing skills

Other requirements:

• Valid driver’s licence
• Own vehicle
• Solid references
• No criminal record