Special Events Manager at The Coca-Cola Company

Key Purpose Statement 

• Develop and implement a Special Events plan, aligned to the business strategy, to drive brand relevance and support revenue and market growth. 

Key Dimensions

• Special Events Plan Execution - The effective execution of the Special Events plan 
• Special Events budget - Adherence to allocated budget
• OPEX Management - The effective management of overtime
• Asset Management - Cooler, vehicle and branding asset management
• RACM Compliance - As per company standards

Key Duties & Responsibilities    
Key Outputs and Accountabilities 

• Collaborate with the Brand and Commercial team to drive the national special events plan within the region which contributes to market share gains.
• Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget, aligned with the business strategy, which supports revenue growth.
• Review the effectiveness of the regional and national plan and update it to drive optimal return on investment.
• Drive and monitor the execution of the events plan, through the Special Events team, to ensure adherence of the plan in terms of event specific standards and requirements.
• Devise a framework by event type or category to ensure event execution in accordance to relevant guidelines, standards and requirements. 
• Maintain and develop, new and ongoing, stakeholder relationship which adds value to the brand and revenue. 
• Identify event opportunities within the market that we operate within, which can be leveraged for brand presence and revenue exposure. 
• Drive adherence to allocated budget by monitoring it and ensuring effective cost controls. 
• Drive and ensure adherence to relevant health and safety and legal requirements related to special events. 
• Draw and compile reports to present breakdown on product categories and subtrades targeted by special events, aligned to the business strategy.  
• The effective management and maintenance of special event assets according to business plan. 
• Monitor and/or drive adherence to relevant execution standards for Special Event customers and events. 
• Coordinate required training and provide on-the-job coaching to drive Special Events capability. 

Skills, Experience & Education    
Qualifications & Experience 

• A relevant formal qualification (e.g. Sales, Marketing, Public Communication).
• At least 5-7 years within a Sales and/or Marketing environment.
• Experience in an eventing and experiential marketing space will be advantageous.
• Computer literacy (MS Office).

Knowledge

• Knowledge of the market.
• Sales or Marketing principles and practices.
• Relevant Company policies and procedures.
• Relevant business systems. 
• Product knowledge.
• Business vision and objectives.
• RTM principles.
• Market execution standards, tools and measures.
• Customer service standards.
• Distribution systems.
• An understanding and awareness of competitor trends and RTM.