Specialist: Campaign Operations at Telkom

Core Description

Responsible for supporting CPM in the planning and execution of targeted campaigns/ programs/ processes in support of defined segment strategies. The focus will be on the customer lifecycle, and may include acquisition, on-boarding, up-sell/ cross sell, usage stimulation, recharge contextual offers and churn prevention.

Job Responsibilities

Transform high level strategies into actionable campaign ideas (20-30%)

• Review market research documents, benchmark programs and offers global players and competitors.
• Utilize customer insight to better understand 8ta customer base.

Use insights to design targeted acquisition campaigns, on-boarding program and growth and retention campaigns in accordance with pre-defined strategy and business KPI's (20-30%)

• Operationally develop acquisition, on-boarding, growth stimulation and retention campaigns.
• Initiate/ support generation of ideas to develop propositions.

Collaborate with CPM Segment management, Product management, and Go-to-market stakeholders on proposition design, unique selling point (USP), call-to-action, and fulfilment channels (20-30%)

• Develop conceptual and detailed specifications for the identified propositions.
• Manage Implementation of campaigns.
• Identify and liaise with stakeholders in order to implement campaigns by designing, configuring and testing the campaigns.
• Responsible for briefing creative elements into marketing agencies where applicable.

Monitor and report on performance (20-30%)

• Monitor execution of campaigns and report on results.
• Track KPI's and ensure feedback loop to all relevant stakeholders.
• Enhance program after analysis of data.

Core Competencies

FUNCTIONAL KNOWLEDGE

• Marketing; Negotiation; Business Acumen; Corporate Communication; Stakeholder Management; ICT Industry Drivers & Trends; Customer Portfolio Management; Campaign Management; Campaign Management Tool

FUNCTIONAL SKILLS

• Analytical Thinking; Marketing Techniques; Decision Making; Problem Solving; Negotiation Techniques; Writing; Conceptual Ability; Creative; Planning; Cross Functional Teamwork

ATTITUDES/ LEADERSHIP COMPETENCIES

• Practical; Proactive; Customer Focus; Assertive; Integrity; Self Responsibility; Independent; Ethical; Stress Tolerant; Innovative

Education

• NQF 6: 3 year Diploma/ National Diploma in Marketing/Sales or Business Administration

Experience

• 5 Years relevant experience